1. ITDelivery – IMT Italy ©2009. All rights reserved. Fausto Bramati, PMP® Executive Project Manager IBM ITALIA Hosted Contact Center in Egypt Rome, March 25th

2. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 2 Agenda 2 1 Avaya-IBM partnership Current environment 3 How Egypt site fit in Italian environment 4 Values to Customer

3. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 3 Strategic Alliance since 2001 Mission: To provide end-to-end solutions that help customers to mitigate risk, gain flexibility, optimize customer service and increase productivity Several strategic technology relationships that call for the joint implementation of Avaya and IBM solutions in unified communications and contact centers 12 joint demo centers worldwide showcasing joint industry and horizontal solutions IBM has more certified Avaya resources than any other SI partner, allowing for seamless customer implementation and support Complimentary solutions, Common Goals Vibrant Technology and Services Collaboration Enduring Partnership  IBM and Avaya are aligned with each other strategically and tactically. Avaya and IBM share a common vision of how voice solutions and information technology have converged, which benefit our clients all over the world. We have mutual senior executive support who is committed to growing our business and joint customer base in every geo. 1 Why IBM and Avaya?

4. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 4 Solution Control Centers System Management and Configuration Solution Contol Intelligent Routing Servers Reporting Servers Workforce Management Servers DR Support Media Clusters IVR IP PBX / SIP Servers / TDM (tactically) Quality Monitoring Servers Strategically distributed to minimize cost and optimize performance and reduce outages 2 IBM Italy Service Desk as part of the WW IBM network  As part of the IBM WW network strategy, Italy virtual service desk provides clients with services leveraging on the latest and innovative IP Hosted Contact Center Shared Infrastructure (CCSI) based on Avaya & Genesys technologies  Ability to deliver services on a large scale  Virtual routing  Skill sharing  Multichannel routing (voice, e-mail, chat, web)  Flexibility  Scalability  High Reliability  Productivity

5. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 5 2 Milano Campus: Building Blocks design and IT Delivery operations

6. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 6 2 Italian Contact Center Shared Infrastructure (CCSI) Overview Green dual site Data Centers Torino Napoli Roma MPLS  Dual site architecture for business continuity  Dual Homing/Redundant fiber connection: provider and path  VoIP technology based (H.323 and SIP)  IVR with text-to-speech and speech recognition  CTI based Framework : Multi-channel routing environment (Voice, Mail, Chat, Web)  ITIL Service Desk application  Volumes :  # seats 500  # delivery centers 4  # customers 310  # service hours24 x 7  # call 4.800.000  # languages 24

7. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 7 3 Background  IBM is opening a new Call Center in Egypt based on the existing Italian call center infrastructure, initially starting at 280 heads and moving to a total of 740 by the end of 2010.  IBM has signed a contract with the Egypt government to deliver contact centre and Back office work out of a Cairo building by the first half of 2010.  The seats will expected to be 95% operated for contact centre activities versus Back office operations.  The solution is based on Avaya technology due to the best in class solution proposed and competitive pricing 7

8. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 8 3 Final Contact Center Shared Infrastructure (CCSI) infrastructure (Egypt view)

9. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 9 3 Solution highlight  The solution will provide : –Redundant PSTN installation between Milan DCs –Inbound customer call will flow in PSTN in Milan DCs –IBM business call will flow in-out form PSTN in Egypt –Full Avaya technology will be used for ACD, PBX, Recording, QM, Voice Mail, Reporting –Redundant components for ACD, PBX, Reporting, Voice Mai –Dual PBX installation in Egypt –Solution scalable over 1000 of seats –Solution ready for CTI integration

10. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 10 4 Value to the customer  Cost : –Stable and predicted based on agreement –Reduced TCO based on large scale of integration in a secure environment  Quality : –Improved services based on committed Service Level Agreements –Focus on Core Business  Time : –Fast implementation less than 6 months –Continuous evolution of infrastructure at state-of-art

11. ITDelivery – IMT Italy © 2009 IBM Corporation ©2009. All rights reserved. 11