1. Optimizing Your Communications Foundation Eliminate Risk, Reduce Cost, Move to IP Telephony and Unified Communications with Confidence.

2. Internet 2 CellPSTN Internet Cell PSTN DATA LANVOICE LAN DATA LAN Unified Communications Applications CONVERGENCE FOCUS Unified Communications IP Phone

3. Local Area Network - Business Objective CTO and IT Team. Good User Experience Reduce Risk & Stress –Easy to Deploy and Manage Network Future Needs COO and Operations User Adoption Effective Integration User Experience Improve Efficiencies CEO, CIO and CFO Highest ROI Lowest TCO Application Focus: –Improve Customer Satisfaction –Enhance Productivity

4. Four Keys To UC Success. Network Foundation: Wiring & Switches Gear: Computers, IP Phones, Video, Printers Applications: Data, Voice, Unified Communications Investment Return On Investment KNOWLEDGE “Having the right network foundation is key to getting the most out of the move to IP telephony and Unified Communications.”

5. The Ideal LAN Topology Internet DATA LAN VOICE LAN Although Most Effective Methodology - Costly and Disruptive. PSTN

6. Switch Limitations and Industry Biases Created Methodology Internet One Network One Paths Existing Voice Infrastructure Not Used 60% of 1,400 companies under estimated LAN readiness costs Customer Didn’t Ask For: Network Assessment Rip and Replace Disruption Potential Downtime Unknown Costs Long Planning and Deployment Cycles Quality and Reliability concerns

7. Customer Barriers – Network Driven NETWORK OR LAN BARRIERS

8. Does This Make Good Business Sense? No Two LANs Are Alike Size Creates Complexity Unpredictable Traffic Pattern Standard, Ideal Topology For Voice. Same Regardless of Size Predictable & Proven Reliable. VoIP Has Us Using Unpredictable vs. Predictable SIMPLE COMPLEX Distributed Data Infrastructure & LAN Point-to-Point Voice Infrastructure

9. Solving Complex IPT Challenges Design to solve a complex problem in a simple manner. The only network switch globally to deliver Ethernet and Power over a single pair of wire with 1,200 ft reach.

10. RJ11 Cable From Wall Jack To Digital or Analog Phone PSTN Leverage Proven Reliable Voice Topology Old Telephony Today New Telephony Tomorrow Leveraging Proven Voice Infrastructure UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft. PSTN/ Internet Point To Point VV PBX Existing Telephony Wiring - Single Pair designed for real time Voice RJ21 Connector

11. Simplicity Is The Ultimate Sophistication! Data network supporting data needs Distributed topology built for near-time delivery Point-to-point ensuring quality of service No data network dependency Repeatable, predictable, scalable

12. “One Network, Two Paths – No Compromise.” Compliment & Extend Existing Data Network Video Out Video In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. Data In Data Out Internet Voice Out Voice In IP Phone PhyAdapter Leveraging proven point-to-point topology Ethernet & PoE on single pair with over 1,200 ft. reach. Every user impacts other users on LAN One Network….Two Paths Data PathVoice Path Enabling Other POE IP Devices access points, speakers, cameras, entry devices Optimizing Your Local Area Network for Voice and Data Convergence. Data Packets Voice Packets Central Convergence Point-to-Point Built For Voice PSTN

13. Desk Top Simplicity is the Ultimate Sophistication. Existing Telephony Wiring Data Voice Internet PSTN Central Closet

14. Router IP / Internet Branch Office Router IP / Internet Head Office Home Office Router Hosted IP PBX SERVER Wiring Closet Hosted IP PBX Offering Making Office Deployment Quick, Easy, Repeatable, Predictable, Scalable

15. 15 Financial and Operational Savings $75 per phone savings Only difference is PoE - $5,000 per 48 port switch TCO Voice on DataVoice With Data 60% plus in savings Time 80% plus less time Risk 100% QoS guarantee Voice With Data Is Better, Guaranteed! Lower Cost, Less Time, Eliminate Risk and Stress. Convergence Today, Gigabit Tomorrow $50 to $100 per phone savings. Gigabit phone not required Up to $5000 per switch savings PoE Not Required.

16. High Quality Network Switch  24 & 48 port configuration, stackable  Two Ethernet ports for daisy chaining or spanning tree for redundancy  Fibre connections for multiple buildings, campuses  Remote management  Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED.  Enough bandwidth to support triple play  Highly secure with fewer points of entry  Autosensing  Plus many more features

17. Customer Benefits SAVE MONEY 60% lower deployment 70% + lower TCO More for Applications Green Solution ELIMINATE RISK Graceful Controlled Migration QoS Guaranteed REDUCE STRESS Easy Network Management Voice Continuity Easy Change Management FUTURE PROOF LAN Reduced Cost When Data Needs Evolve

18. Achieving Your Desired End State CTO and IT Team. Good User Experience Reduce Risk & Stress –Easy to Deploy and Manage Network Future Needs COO and Operations User Adoption Effective Integration User Experience Improve Efficiencies CEO, CIO and CFO Highest ROI Lowest TCO Application Focus: –Improve Customer Satisfaction –Enhance Productivity

19. IT & Telecom Managers Are Winning With The Phybridge UniPhyer Dan Vukobrat Channel Manager Dan.Vukobrat@Phybridge.com (905) 901-3633 x 113

20. 20  Used for hosted deployment across many locations  To corporate offices with thousands of users  Deployment and management experience will be the same given standard topology  Eliminate risk, reduce stress and save money. Eliminate Risk With Standard Deployment

21. Avoid UC Behavioral Risk Focus on Architectural Features (UC & IPT Application Value) Expensive Foundation (Local Area Network) RISK & STRESS