1© Copyright 2010 EMC Corporation. All rights reserved.

2 Your Journey To The Private Cloud Agathi Galani Sales Manager, Strategic Accounts EMC Hellas

3© Copyright 2010 EMC Corporation. All rights reserved. MiniDistributed/Networked Mainframe PC / Microprocessor Waves of Information Technology Cloud Computing

4© Copyright 2010 EMC Corporation. All rights reserved. ? Cloud Computing Why Now?

5© Copyright 2010 EMC Corporation. All rights reserved. Virtualization Cloud Computing Source: Gartner - The 2010 CIO Agenda, Q Reason #1: CIO Priorities

6© Copyright 2010 EMC Corporation. All rights reserved. Source: BarCap CIO Survey, April Oct 2009 Apr 2010 Server Virtualization Security Cloud Computing Storage Virtualization Windows 7 Upgrade Cycle Desktop Virtualization Mobile Messaging / Apps Labor Optimization Green Computing Reason #1: 2010 CIO Priorities

7© Copyright 2010 EMC Corporation. All rights reserved. Reason #2: IT Infrastructure Complex Inefficient Inflexible Costly 72% Maintain 72% Maintain 28% Invest

8© Copyright 2010 EMC Corporation. All rights reserved. 2009: 0.8 Zb Source: IDC Digital Universe Study, sponsored by EMC, May : 35.2Zb Reason #3: The Digital Universe Growing by a Factor of 44!

9© Copyright 2010 EMC Corporation. All rights reserved. Cloud Computing ? What is it?

10© Copyright 2010 EMC Corporation. All rights reserved. Dynamic Cost-Efficient On-Demand Flexible Dynamic Cost-Efficient On-Demand Trusted Controlled Reliable SecureFlexible Implications for Today’s Data Center Private Cloud Private Cloud Public Cloud Public Cloud Compute Storage Network VMware - Cloud OS

11© Copyright 2010 EMC Corporation. All rights reserved. Operating System Information Security Federation Virtual Application s Virtualization Enables Cloud Computing The Goal: Global Workload Deployment Private Cloud Private Cloud Public Cloud Public Cloud

12© Copyright 2010 EMC Corporation. All rights reserved. EMC’s Mission

13© Copyright 2010 EMC Corporation. All rights reserved. IT-as-a-Service Improve Agility IT Production Lower Costs Business Production Improve Quality of Service % Virtualized 15% 30% 50% 85% 95% Run IT as a Business The Journey to the Private Cloud

14© Copyright 2010 EMC Corporation. All rights reserved. What it Means to Run “as-a-Service” Policy-driven –Manage outcomes, not elements Fluid and elastic, but automated –Lower cost, better reliability Chargeback for usage –Run IT as a business

15© Copyright 2010 EMC Corporation. All rights reserved. Cloud Computing ? How we are doing it?

16© Copyright 2010 EMC Corporation. All rights reserved. Server & Storage Federation Cooperating pools of resources Dynamic application and data movement Local, Metro, Geo, Global Data Center Exe t P

17© Copyright 2010 EMC Corporation. All rights reserved. Introducing EMC VPLEX Access Data Anywhere in the Private Cloud Advanced data cache Open storage support Array aware Distributed cache coherenceVPLEX Data Center EMC & Non-EMC ArraysVPLEX Data Center EMC & Non-EMC Arrays WAN

18© Copyright 2010 EMC Corporation. All rights reserved. VCE Coalition and Vblock In November 2009, VMware, Cisco, and EMC announced the Virtual Computing Environment coalition, offering Vblock – an integrated solution for Cloud based on the best-of-breed core products from each of the three vendors: –VMware vSphere providing the server virtualization –Cisco Unified Computing System blade servers providing the compute power –Cisco Nexus switches providing the connectivity –EMC arrays providing the data storage –EMC arrays and software providing the data protection –EMC Ionix Unified Infrastructure Manager providing the solution management tools One combined unified support model – the VCE Coalition provides a single point of accountability –Jointly-funded and jointly-staffed call centers and support organization

19© Copyright 2010 EMC Corporation. All rights reserved. Vblock Infrastructure Packages A New Way of Delivering IT  Rapid deployment model of virtualized infrastructure  Pre-integrated and validated solutions reduce total cost of ownership  Service-level driven through predictable performance and operational characteristics  Improved compliance/security and reduced risk Compute Network Virtualization Storage Vblock Infrastructure Packages Solution Packages Accelerate Time to Results – Reduce TCO Operating Systems Applications Information

20© Copyright 2010 EMC Corporation. All rights reserved. Cloud Computing ? Why EMC for your Journey?

21© Copyright 2010 EMC Corporation. All rights reserved. now The benefits of Our Cloud Strategy virtualized datacenter virtualized desktops efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic and use trusted policies IT resource marketplace choice federated internal and external IT resources

22© Copyright 2010 EMC Corporation. All rights reserved. Three Cloud Models – You Choose. Über-cloud Applicatio ns Database OS Server Storage Middlewar e Verticalizatio n Applicatio ns Database OS Middlewar e Virtual Infrastructure Virtualizatio n Aggregatio n

23© Copyright 2010 EMC Corporation. All rights reserved. Wrap Up To apply the new concept and go ahead! Cloud COMPUTING Strategy PRIVATE CLOUD EMC’s Offerings EMC’s Event Today’s Transform the data center and deliver IT-as-a-Service 1000s of private clouds, 100s of public clouds Virtualize, build a private cloud then federate to the public cloud efficiency, control and (most importantly) choice Symmetrix to VCE, RSA to VMware, VPLEX, we’re focused on enabling your journey to the private cloud

24© Copyright 2010 EMC Corporation. All rights reserved.