1. © 2013 VCE Company, LLC. All rights reserved. Paul Ruinaard VCE AND THE SIMPLIFIED DATACENTRE

2. © 2013 VCE Company, LLC. All rights reserved. SOME MAJOR THEMES FOR 2014 Mobile Device and Diversity Management “…the unintended consequence of bring your own device (BYOD) programs has been to render much more complex (by two or three times) the size of the mobile workforce, straining both the information technology and the finance organizations..” Hybrid Cloud and IT as Service Broker Cloud/Client Architecture The Internet of Everything “ The Internet is expanding into enterprise assets and consumer items such as cars and televisions. The problem is that most enterprises and technology vendors have yet to explore the possibilities of an expanded Internet and are not operationally or organizationally ready” Strategic Big Data Organizations need to focus on non-traditional data types and externa data sources. Hadoop and NoSQL gain momentum. Big data will meet social. Software Defined Anything “Software-defined anything (SDx) is defined by “improved standards for infrastructure programmability and data center interoperability driven by automation inherent to cloud computing, DevOps and fast infrastructure provisioning.” Source: Forbes Magazine: Gartner IT Expo 2013

3. © 2013 VCE Company, LLC. All rights reserved. 3 3 RD GENERATION COMPUTING, THE INTERNET, AND THE CREATION OF THE ERA OF BIG DATA 1964 2005 1994 1981 Volume of Data Collected Stored Generations of Computing Platforms Phases of the Internet 2008 Web2.0 Internet Web 3.0 (SoLoMo) Mainframe Client Server/PC Cloud 2018-20 Web4.0 (IoT) High innovationLow innovationHigh innovation

4. © 2013 VCE Company, LLC. All rights reserved. Capacity Performance Low Service Level High Service Level HYBRID CLOUDS WILL BE PERVASIVE

5. © 2013 VCE Company, LLC. All rights reserved. Capacity Performance Low Service Level High Service Level WORKLOAD DEPLOYMENTS 2016 Sources: Gartner, IDC, AWS Workload Estimates, EMC Analysis

6. © 2013 VCE Company, LLC. All rights reserved. 6 CONVERGED INFRASTRUCTURE MARKET “By year-end 2015, 35% of total server shipped value will be as integrated systems.” “By 2015, Converged Infrastructure will represent 9.5% of the ~64B services, SW and HW market.” “By 2017, nearly two thirds of all Enterprise apps infrastructure will be package in a form of converged solution.”

7. © 2013 VCE Company, LLC. All rights reserved. CONVERGED INFRASTRUCTURE Utilize best-in-class core products that… Configure within a fixed set of variables and… Integrate with speed and integrity then… Extend with simplified management to… Deploy dynamic resource pools that… Enable faster application deployment while… Reducing risk

8. © 2013 VCE Company, LLC. All rights reserved. VCE ENABLED IT ORGANIZATION TODAY STORAGENETWORKVIRTUALIZATION © 2013 VCE Company, LLC. All rights reserved. COMPUTE 5X FASTER DEPLOYMENT 4X LESS STAFF RESOURCE TIME 83X BETTER AVAILABILITY 3X LOWER COST 8 IDC White Paper, April 2012, Case Studies of VCE Customers

9. © 2013 VCE Company, LLC. All rights reserved. 9 LOWERS TCO AND RISK Regression testingDesign for continuous operationInteroperability testingSystem optimizationUpdate/validation Ongoing release matrix/code currency Current and Optimized

10. © 2013 VCE Company, LLC. All rights reserved. Virtual Security Gateway Unified Communications Cisco Quad Application Control Engine Cisco ASA 1000v Cloud Firewall Cisco Intelligent Automation Cisco Network Analysis Module vShield™ Product Family vCenter™ Operations Manager vCenter™ Site Recovery Manager vCenter™ Orchestrator View 5 Zimbra vFabric™ Suite Horizon Application Manager Avamar Data Domain RSA Archer eGRC VPLEX RecoverPoint Unified Infrastructure Manager TOTAL SOLUTION OFFERING Auxillary Products & Services A variety of powerful offerings from VMware, Cisco and EMC are thoroughly tested and optimized on Vblock Systems

11. © 2013 VCE Company, LLC. All rights reserved. NETWORK 11 INNOVATION: VBLOCK SYSTEM 340 MANAGEMENT STORAGE VIRTUALIZATION B420 M3 Blade Server XtremSW Cache © 2013 VCE Company, LLC. All rights reserved. EMC VNX Unified Storage VMware vSphere 5.5 Server Enterprise Plus AMP-2 Advanced Mgmt Pod 2X PERFORMANCE -- 4X CAPACITY COMPUTE Cisco Nexus 3048 Switch New

12. © 2013 VCE Company, LLC. All rights reserved. 12 PROVISIONING: VCE VISION™ Discovery Identification Validation Health Logging API Integration Virtualization and Cloud Management Plugins & Adapters Industry Data Center Management Tools RESTful Web Services API SNMP & Syslog Poll & Alarm Developed Partner & Customer Developed Developed

13. © 2013 VCE Company, LLC. All rights reserved. 13 IT TRANSFORMATION OPPORTUNITIES Data center consolidation Private and Hybrid Cloud Rapid deployment greenfield projects Virtualizing mission critical apps VDI & Unified Communications

14. © 2013 VCE Company, LLC. All rights reserved. 14 SOME TAKE AWAYS Big Data will drive new commercial models that have yet to be invented and at the same time challenge IT operations in new ways Converged infrastructure will become the norm for most new IT deployments, owing to simplification of IT and savings it offers Operational model changes are required to extract full value from both of the above

15. © 2013 VCE Company, LLC. All rights reserved. Unleash Simplicity