Maria Campos Nancy Guzman Chang Lee Hyung Park Anshul Singh Elizabeth Vu Riley Wofford

About Cisco Cisco is regarded as the world leading seller of networking equipment. The company designs, manufactures, and distributes their own products. While most of the general public uses Cisco services, very few are aware of it. The core of Cisco lies in their enterprise roots.

Cisco History The company was founded by a couple, Leonard Bosack and Sand Lerner, who both worked as a computer operations staff at Stanford. The company borrowed it’s name from the city of San Francisco.

Cisco Strategy Their strategy was to develop and manufacture dedicated network nodes. What made Cisco unique from their competitors was their proprietary operating system, which allowed frequent updates to their software. This allowed Cisco implemented systems to stay up-to- date with competitors even 10 years after implementation.

Cisco Consumer Products Cisco has recently ramped up their consumer product line these include: -Linksys series routers -Cisco E-series routers -Cisco Valet routers -Cisco wireless adapters

Cisco Enterprise Products The core still remains in their enterprise products - Cisco TelePresence Technology - Switches - Collaboration Software - Telephones - Voice-over-IP Systems (VOIP)

Cisco Services Cisco’s business model relies heavier on the services they provide than their products – Video chatting services – Wireless setup services – Data Center and Virtualization – Network Management and Automation – IT Technical Training (Cisco Certification) – Data Storage Solutions – Cloud Computing – Security Solutions (Hardware and software) – Network Maintenance services Theses products are used for commercial and educational purposes

Cisco Business Strategy maintain status as the infrastructure of the internet. get the enterprise sector to use Cisco technology. pay more attention to the consumer side of networking.

Cisco Business Strategy acquired recognizable name in home routing solutions, Linksys. solidified attempt to get into the everyday consumer, home-use wireless solutions.

Cisco Culture places huge emphasis on their corporate social responsibility. believes it is their responsibility to use their technology to build and support programs for tomorrow’s youth. has already established programs in over 150 different countries.

Cisco Culture

Cisco Information System Cisco is a provider of many different types on information systems. The company uses their own information system in-house called the ‘Cisco Unified Communication System.’ This allows the company to have easy collaboration between the different departments in their company

Cisco Unified Communication System

Cisco Business Intelligence Cisco uses a proprietary business intelligence platform called nVision Data Mart. nVision Data Mart integrates Cisco call center data with information from any other system, from workforce management, CRM, ERP into a data warehouse for reporting and analytics.

Cisco nVision Data Mart

Cisco Data Networks Cisco is responsible for many of the infrastructure for the Internet. Cisco technologies allows users to connect to different types of hardware (from computers, servers, phones) and share information to one another seamlessly.

Cisco Competitive Edge Cisco’s competitive edges comes from the fact they become an industry standard for networking infrastructure. Brand recognition that no other networking companies have, from a consumer and business side. Cisco tries to capitalize on this by running ads about their company solely as a recognition ad, not as a sales ad.

Cisco Systems Inc. Cisco is an industry leader of networking product and services for consumer and business sector. They rely heavily on services rather than products. Brand recognition is important Cisco’s future prospects and growth.