1 Audiences and Their Expectations Matakuliah: G0462/English for Broadcasting Tahun: 2005/2006 Concept of Audiences Target Audiences Audience Gratifications

2 Three Concepts of Audience Potential Available Actual

3 Potential Audience The audience which is able to pick up the station’s signal

4 Available Audience The audience who are ready access to the medium (TV or radio).

5 Actual Audience The audience who are in fact listening or watching.

6 Target Audiences Target audiences for Products Target audiences for Programs

7 Audience Measurement Quantitative measurement Qualitative measurement

8 Quantitative measurement The size and composition of audiences Trends The viewing The demographics

9 Qualitative Measurement General relationships between certain type of programs and audiences.

10 Audience Gratifications 1.Cognitive Orientation 2.Diversion 3.Personal identity

11 Categories of Gratifications 1.Tension 2.Action 3.Sex appeal 4.Comedy 5.Information 6.Importance 7.Value 8.Personalism 9.Curiosity 10.Realism 11.Novelty