1. Knowing Your Audience Right now, I want you to interview each other.
Then, we’ll take it up.
Why did I ask you to fill in the questionnaire yesterday?
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

2. Before we start... Just to review... What is media studies?
What are the six concepts of media studies?
Why is studying the media important?
YOUR FIRST TEST IS ON TUESDAY 11TH FEBRUARY!

3. Write down these sentence starters and fill in the blanks when appropriate
The demographics of the audience is…
The psychographic profile of the audience would be….
The geo-demographics of the audience would mainly be located in
The socio-economic status of the audience would be a part of the……… category.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

4. Why is knowing your target audience important for media producers?
To know what target audience is.
To understand the importance of knowing one’s audience.
To be able to reflect on how one would create a product to attract the audience.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

5. What are media producers? Give an example.
To know what target audience is. To understand the importance of knowing one’s audience.
What are media producers? Give an example.
2. Why do you think it’s important for media producers to know their target audience?
3. What’s better, asking open or closed questions?
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

6. To know what target audience is
To know what target audience is. To understand the importance of knowing one’s audience.
Audience:
People who listen, watch, read or use media texts are called the audience.
Audiences are grouped together by gender, age, how much money they earn and what they like.
Institutions work hard to make their media texts appeal to the right audience.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

7. Demographics, Psychographics, Geo-Demographics, Socio-Economic Status
Let’s read through the handout on audience. Audience can be separated into different categories or different sections. (Does that make sense?) Audience segmentation: Separating/segmenting the audience into different categories, makes it easier for media producers to identify and to target people with the same needs and wants.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

8. To know what target audience is
To know what target audience is. To understand the importance of knowing one’s audience.
Psycho-
Geo-
Socio-
In your groups, can you think any other words with those prefixes? You can use your phones or dictionaries to find the words.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

9. Resigned – Struggler – Mainstreamer – Aspirer – Succeeder – Explorer –
In your groups, I want you to write one simple sentence to describe each other psychographic categories:
Resigned –
Struggler –
Mainstreamer –
Aspirer –
Succeeder –
Explorer –
Reformer -
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

11. In your groups, you will choose a magazine cover.
To understand the importance of knowing one’s audience. To be able to reflect on how one would create a product into attract the audience.
Task:
In your groups, you will choose a magazine cover.
I want you to identify the demographics, psychographics, geo-demographics and
socio-economic status.
You must be able to explain your reasons why.
You must write in full sentences.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

12. How would I change the text to make it more enjoyable? (4 marks)
Task: I want you to answer the following questions regarding the target audience of ONE of the magazine covers.
How does the text appeal to me? What things do I like and dislike? (4 marks)
How would I change the text to make it more enjoyable? (4 marks)
*Grammar (and spelling) will be marked; present tense; full sentences
*Proper use of keywords
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

13. Media Literacy
"The goal of the media literacy curriculum must be to develop a literate person who is able to read, analyze, evaluate, and produce communications in a variety of media ( print, TV, computers, the arts, etc.).“
Most often, "the media" are put together as one thing. But "the media" are actually many forms of communication...including newspapers, magazines, and billboards, radio, television, videocassettes, video games, and computer games. Since the students participating in VidKids are primarily engaged in television viewing (most of them are too young to read newspapers and magazines), our activities focus on video and TV.

14. Consolidation
Do you understand how important the target audience is for media producers?
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status