2. Write down these sentence starters and fill in the blanks when appropriate
The demographics of the audience is…
The psychographic profile __of the_audience would be….
The geo-demographics of the audience would mainly be located in
The socio-economic status of the audience would be a part of the……… category.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

3. The Big Picture The next assignment will be a media presentation.
The other grade 11 teachers and I are developing that assignment for next week.
Today we are going to learn/review target audiences.

4. Who is the audience? To know what target audience means.
To understand the importance of identifying a text’s target audience.
To be able to create audience profiles for media texts.
Demographics, Psychographics, Product, Text
Geo-Demographics, Socio-Economic Status

5. Why is knowing one’s audience important?
To know what target audience is. To understand the importance of knowing one’s audience.
Audience:
People who listen, watch, read or use media texts are called the audience.
Audiences are grouped together by gender, age, how much money they earn and what they like.
Institutions work hard to make their media texts appeal to the right audience.
Why is knowing one’s audience important?
Demographics, Psychographics, Product, Text
Geo-Demographics, Socio-Economic Status

6. To know what target audience is
To know what target audience is. To understand the importance of knowing one’s audience.
Psycho-
Geo-
Socio-
In your groups, can you think any other words with those prefixes? You can use your phones or dictionaries to find the words.
Demographics, Psychographics, Product, Text
Geo-Demographics, Socio-Economic Status

7. Resigned – Struggler – Mainstreamer – Aspirer – Succeeder – Explorer –
In your groups, I want you to write one simple sentence to describe each other psychographic categories:
Resigned –
Struggler –
Mainstreamer –
Aspirer –
Succeeder –
Explorer –
Reformer -
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status

8. To be able to create audience profiles for media texts.
You will watch a few of these videos; in your groups, you will create audience profiles of the video texts that we’re going to watch.
Level 1-2: you will identify the target audience.
Level 3: You will explain your reasoning behind your target audience profile.
Level 4: You will explain in detail from evidence who the target audience is.
Demographics, Psychographics,
Geo-Demographics, Socio-Economic Status