A REVOLUTION IN CHARITY FUNDRAISING

OUR MISSION   Our goal is to enable the use of wireless resources and technology to support good causes by solving the organizational and operational barriers that currently prevent the mobile channel from being effectively used for fund raising and donor interaction by charitable organizations. © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

SIZE OF THE MOBILE SECTOR IN THE UK   Mobile phones have the ability to reach mass audiences in a way that no other technology has had the potential before. © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

Source – MDA 4th q mobile report TEXT MESSAGING OFFERS AN INSTANT FORM OF RESPONSE

POTENTIAL OF MOBILE PHONES FOR COMMUNICATIONS & FUNDRAISING © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

DEMOGRAPHICS OF THOSE LIKEY TO GIVE BY MOBILE PHONE © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

AVERAGE MAXIMUM DONATION BY DEMOGRAPHIC GROUP

HOW PREMIUM SMS DONATIONS WORK   Premium SMS payments allow charities to quickly raise funds through a donors phone bill   Premium SMS billing uses shortcodes and keywords   The mobile user sees your campaign and sends an SMS starting with your keyword ‘ACTION’ to our shortcode, 70xxx   The charity sets up a custom reply in TXT 2 Give - Automated reply message to thank donors, provide more information about the charity, send relevant weblinks   User receives the reply which also deducts a set value - from £1.50 to £10 - from their phone bill   TXT 2 Give stores details of mobile transactions and user’s mobile numbers   The donations by text will attract Gift Aid, because a clear audit trail is automatically stored © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

. Try it now, Text DEMO To © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

HISTORICAL BARRIERS TO THE USE OF TEXT DONATIONS   Barrier 1 – Charging of VAT on donations   Barrier 2 – High operator charges on text donations   Barrier 3 – Lack of Knowledge in the sector of how to use the service.   Barrier 4 - Administrative and logistical burden of gift aid on text messages   Barrier 5 – The attitude of charities and non- profits © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

THE BARRIERS REMOVED © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

EFFECTS OF THE RECENT CHANGES © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

CASE STUDY 1 – USE OF TEXT DONATIONS IN A MUTLI MEDIA CAMPAIGN CASE STUDY 1 – USE OF TEXT DONATIONS IN A MUTLI MEDIA CAMPAIGN  £ 7.8 Million Pounds  £ 7.8 Million Pounds donated through use of text messages on latest Red Nose Day  4.75 million  In total, some 4.75 million mobile transactions were completed  £7.8m.  “this year’s campaign has been astonishing, helping us to raise a staggering £7.8m through mobile text donations - an outstanding success,” said Comic Relief trustee Emma Freud.

CASE STUDY 2 – TEXT DONATION SUCCESS FOR HAITI CRISIS © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION International relief efforts were enhanced by Text donations in countries were the technology has been accepted, the article to the left details nearly $22 Million US Dollars raised in 1 week. Here in the UK the DEC launched a text donation campaign, and whilst the results of this have yet to be published it is expected to form a large percentage of the total amount raised, proving that the UK public are prepared to engage with this technology.

INTEGRATING MOBILE FUNDRAISING INTO YOUR CHARITY 1) MOBILE FUNDRAISING 2) MOBILE DONOR RELATIONSHIP MANAGEMENT © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

CHARITY MOBILE FUNDRAISING FRAMEWORK 33 CAUSE Campaign Individual / groups Corporate © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

CHARITY MOBILE FUNDRAISING FRAMEWORK © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

CHARITY MOBILE FUNDRAISING FRAMEWORK

CALL TO ACTION CHANNELS © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

TEXT POTENTIAL CALCULATOR © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

NETWORK OUTPAYMENTS © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

RETURN ON INVESTMENT © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

MOBILE DONOR RELATIONSHIP MANAGEMENT Cause Campaign Events Individual Corporate © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION Mobile SMS database and messaging system Donor interaction and relationship management Mobile Numbers Marketing Metrics & response reporting

SMS DONOR COMMUNICATION   Communication   Awareness © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

MOBILE LIFECYCLE MANAGEMENT   DAY 0 – THANK YOU MESSAGE   DAY 60/90 – CAMPAIGN APPEAL UPDATE   DAY 150 –OUTBOUND COMMUNICATION CALL Additional donation appeal Conversion to monthly DD Update to mailing list   DAY xx – SMS DURING NEXT CAMPAIGN © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

TXT 2 GIVE PROVIDES YOU WITH ALL THE TOOLKITS TO MAKE TEXT DONATIONS A SUCCESS You generate the SMS – we do all the rest.

© TXT 2 GIVE 2010 NOT FOR DISTRIBUTION TXT 2 GIVE MOBILE FUNDRAISING PACKAGES

TXT 2 GIVE PRICING NO RISK – LOW COST  TXT 2 Give pricing structure is clear and transparent and designed to minimise upfront investment by the  Our pricing consists of : Set up fee Set up fee Monthly membership fee Monthly membership fee Transaction fee Transaction fee The TXT2 Give toolkits have been design so that charities of all sectors and sizes can maximise the opportunity and potential of mobile fundraising revolution © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

IN CONCLUSION  SMS is a revolution in non-profit giving, creating a new base of micro donors who can give without using cash or credit card  SMS txt messaging for charities is going to explode in 2010 with new dedicated short codes.  Charities that embrace SMS text donations early have opportunity to increase fundraising revenues significantly © TXT 2 GIVE 2010 NOT FOR DISTRIBUTION