Prepared by Darrell G. Mullins Salisbury University Copyright © 2010, 2006 Pearson Education, Inc. This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease or lending of the program.

Copyright © 2010, 2006 Pearson Education, Inc.

Overview of Themes  The Importance of Studying Human Communication.  What is Human Communication?  A Communication Ethic. Copyright © 2010, 2006 Pearson Education, Inc.

The Importance of Studying Human Communication “If good communication skills were just common sense, then communication would not so often go awry.” Copyright © 2010, 2006 Pearson Education, Inc.

Human Communication Facilitates Goals  How Communication Functions For Us  Attain Goals  Establish Relationships  Maintain Relationships  Terminate Relationships  Develop Personal Identity  Communication as Transformative  Communication Skills and Career Development Copyright © 2010, 2006 Pearson Education, Inc.

Defining and Understanding Human Communication Copyright © 2010, 2006 Pearson Education, Inc. Index Open/PhotosToGo

COMMUNICATION DEFINED (A Broad Perspective) A process in which people generate meaning through the exchange of verbal and nonverbal messages. Copyright © 2010, 2006 Pearson Education, Inc.

Communication as Process  A Process of Exchanging Messages  symbols and signs  iconic signs  indexical signs  A Process of Creating Meaning  Content Dimension  Relational Dimension Copyright © 2010, 2006 Pearson Education, Inc.

THE COMPONENTS OF THE HUMAN COMMUNICATION PROCESS  Setting  Participants  Message Creation  Channels  Noise  Feedback Copyright © 2010, 2006 Pearson Education, Inc.

MODELS OF HUMAN COMMUNICATION  Linear Models  Interactive Models  Transactional Models Copyright © 2010, 2006 Pearson Education, Inc.

LINEAR MODELS  Information Transfer  Source-centered Copyright © 2010, 2006 Pearson Education, Inc.

INTERACTIVE MODELS  Addition of Feedback  Communicators as Sender and Receiver Copyright © 2010, 2006 Pearson Education, Inc.

TRANSACTIONAL MODELS  Sender/Receiver Simultaneously  Communication is a Process Copyright © 2010, 2006 Pearson Education, Inc.

A CONTEMPORARY APPROACH TO HUMAN COMMUNICATION “In our model…we emphasize the role of individual and societal forces, as well as the influence of culture and context, in the communication process.” Copyright © 2010, 2006 Pearson Education, Inc.

A Contemporary Definition of Human Communication “Communication is a transactional process in which people generate meaning through the exchange of verbal and nonverbal messages in specific contexts, influenced by individual and societal forces and embedded in culture.”g Copyright © 2010, 2006 Pearson Education, Inc.

A Contemporary Model of Human Communication Copyright © 2010, 2006 Pearson Education, Inc.

The Influence of Society on Human Communication Processes  Individual factors  Societal factors  Cultural factors  Contextual factors Copyright © 2010, 2006 Pearson Education, Inc.

“Even if unethical communication is widespread, and some people get away with their misbehavior, most people are still held responsible for the messages they create.” A Communication Ethic Copyright © 2010, 2006 Pearson Education, Inc. Index Open/PhotosToGo

Communicating Ethically  Defining “ethics”  Defining communication ethics  Elements of communication ethics  Developing communication ethics  Communication ethics in practice Copyright © 2010, 2006 Pearson Education, Inc.