1. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

2. Communication and New Technologies This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. PowerPoint™ Presentation by: Lauren Amaro Arizona State University Chapter 14

3. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  The importance of new media  What are new media?  How does new media affect our communication choices?  New media and the individual  The individual, communication technology, and society  Ethics and new media  Improving your mediated communication skills

4. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

5.  New media are pervasive  Understanding them can help professionally and personally  They are commonly used for ◦ Connecting with others ◦ Searching for information ◦ Entertainment ◦ Financial transactions

6. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

7.  Computer mediated communication ◦ Exchange between 2 or more people ◦ of messages carried through an intervening system ◦ of digital electronic storage & transmission  Current interests in CMC include ◦ Social networking sites ◦ MMOGs

8. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

9.  Filtering of nonverbal cues  Understanding the impact of filtering:  Social presence theory ◦ Feelings of psychological closeness or immediacy  Media richness theory

10. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

11.  Asynchronicity ◦ Convenient ◦ Absent present ◦ Awareness of message reception

12. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Most people use social media to expand their relationships  Social networking theory - the more people are connected to each other, the more intensely they are likely to communicate using various media

13. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

14.  Anonymity ◦ Informative aspect of the identity ◦ Group norms ◦ Spam ◦ Spoofing ◦ Phishing ◦ Cyberbullying  Pseudoanonymity – false identity

15. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Friendships ◦ Field of availables ◦ Hyperpersonal relationships  Romantic Relationships ◦ Finding similar others ◦ Getting past the gates ◦ Achieving intimate exchanges

16. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Work relationships ◦ Status leveling ◦ Monitoring

17. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

18.  Power, access, and the digital divide ◦ Who has access?  Cultural capital ◦ Why aren’t people online?  Technocapital  Globalization and the digital divide

19. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Mental access  Material access  Skills access  Usage access

20. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Consider how you present yourself online  Do no harm ◦ Maintain your own privacy and that of others  Consider the appropriateness of your message to a CMC or FtF context

21. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.

22.  Send e-mail only to those who will want or need to use it  Give your e-mail a context and subject  Check your spelling carefully

23. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Be respectful of others’ schedules (don’t call at 2am)  Ask permission to use the phone when appropriate  Avoid talking where you may be distracting to others  Use a lower-than-normal voice  Keep conversations short when you are with other people

24. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Messages are informal  Do not get upset if you do not receive a reply  Be aware of tone  Consider whether to use slang

25. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Use your real name  Do not use automation tools  Keep tabs on your ratio  Maintain privacy  Be skeptical when necessary  Share other people’s work generously  Don’t ask to be retweeted

26. Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.  Begin by networking and posting your resume  Learn about potential employers  Follow up with social media after an interview or a meeting  Help others when they have need