The Future of the Academic Institution: A Regional State University Perspective DoD Worldwide Education Symposium July 9, 2003 Larry Gould Provost

affordable success About Fort Hays State University Founded in 1902 as Teaching Academy Assigned Current Mission as Regents’ Public Regional Comprehensive Liberal Arts University in 1992 Offers 60 Undergraduate/Graduate Programs (10 completely off-campus) Involved with International, Domestic and Concurrent Enrollment Distance Education Delivered through University’s Virtual College

affordable success About Fort Hays State University Enrollment 6,500 students/2000 distance education One of NCA’s Original 14 Founding Institutions of the Academic Quality Improvement Project (AQIP) Located Halfway Between Denver and Kansas City on Interstate 70 Brand tagline: Affordable Success

affordable success About Fort Hays State University Top Four Programs Based on Enrollment/Revenue (off-campus) --Bachelor of General Studies --Master of Liberal Studies --BS in Justice Studies --BS in Organizational Leadership AQIP Off-Campus Initiative Bachelor of Technology Leadership (for students with Associate of Applied Science )

affordable success Competing for Students, Money and Reputation: FHSU and the Traditional Competition The traditional competition has always been there, but it has been muted by monopoly, regulation and practice Intensified by the emergence of a more demanding, educated consumer with a shopper’s mentality This intensity of traditional competition is significant, but what’s really changing the future of FHSU as a state university ?

affordable success The Future Ain’t What It Used To Be: Forces Reshaping Higher Education The Emergence of a Growing and Powerful Competition: New Providers and Old Players The Growing Worldwide Demand for Learning Work and Learning: A Lifelong Relationship Segmentation of the Marketplace for Learning

affordable success The Future Ain’t What It Used To Be: Forces Reshaping Higher Education Caught in the Squeeze: Declining Public Revenues vs. Market Pressures Growing Pressure for Flexibility and Nimbleness to Meet Learner Needs: Customized Portfolios of Learning/Alternative Credentials/Just in Time Training

affordable success The Future Ain’t What It Used To Be: Forces Reshaping Higher Education Greater Public Accountability: Performance Measurement and the Primacy of Outcomes Changing Demographics/Diversity Pressures for Strategic Partnering/Collaboration

affordable success The Future Ain’t What It Used To Be: Forces Reshaping Higher Education Need to Integrate Technology and Navigate the Digital Rapids *Teaching and Learning *The Experience Gateway Affordability/Tuition Issues Access—but access to “what?”

affordable success The Shape of Things to Come: The Mission-Centered/Market Smart State University No, Peter, we’re not going away Balancing Mission with Markets The New Competitive Arena: More choices among a wider array of options, a powerful consumer interest in convenience and effective learning experiences, and a readiness to use more than one institution on the way to a credential.

affordable success The Vision: Phoenix-sizing the FHSU Experience Affordability *Single digit tuition increases *$ per hour (ug/off-campus) *$ per hour (grad/off-campus) *Applying the brand in operations (fees)

affordable success The Vision: Phoenix-sizing the FHSU Experience Quality Management *Customer Service *Process and System Reinvention Consistent with Vision *Further Integration of Technology e.g. the experience gateway, advising *Increased Emphasis on Assessment and Learner Satisfaction *Enhanced Faculty Development Center *Operational Excellence

affordable success The Vision: Phoenix-sizing the FHSU Experience New Products, Services and Experiences *New Credentials *Experiential Education Using all Campus Professionals *Services to Enhance Graduation Rates for All Students *New Role for the Library

affordable success The Vision: Phoenix-sizing the FHSU Experience Strategic Partnering/Collaboration *Military *Corporate *International Universities *Other Knowledge Networking Agencies

affordable success The Vision: Phoenix-sizing the FHSU Experience Accountability *Performance-based Measurement *Internal Performance Agreements *Living the Brand *Don’t be All Things to All People *Retain the University’s Connection Between Democracy and Education