1. Seminar Pemasaran Seminar Pemasaran Konsep Marketing

2. Marketing ???? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

3. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

4. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

6. What is Marketed Goods Goods Services Services Events Events Experiences Experiences Persons Persons Places Places Properties Properties Organizations Organizations Information Information Ideas Ideas

7. Company Orientation Production Production Product Product Selling Selling Marketing Marketing

8. Marketing Mix and the Customer Four Ps Product Product Price Price Place Place Promotion Promotion Four Cs Customer solution Customer solution Customer cost Customer cost Convenience Convenience Communication Communication

9. Core Concepts Needs, wants, and demands Needs, wants, and demands Target markets, positioning, segmentation Target markets, positioning, segmentation Offerings and brands Offerings and brands Value and satisfaction Value and satisfaction Marketing channels Marketing channels Supply chain Supply chain Competition Competition Marketing environment Marketing environment Marketing planning Marketing planning

10. Developing marketing strategies Developing marketing strategies Capturing marketing insights Capturing marketing insights Connecting with customers Connecting with customers Building strong brands Building strong brands Shaping market offerings Shaping market offerings Delivering value Delivering value Communicating value Communicating value Creating long-term growth Creating long-term growth Marketing Management Task

11. Marketing Strategies An example of marketing strategy : Use a low cost product to attracts consumers A good marketing strategy should integrate an oraganization’s marketing goals, polices and action sequences Marketing Strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals.

12. Marketing Management Process Adopt a Marketing Philosophy Dev. A Marketing Strategy (STP) Design Marketing Mix Plan and Implement Marketing Programs Do a Competitor Analysisi Do a Customer Analysisi Estimate Market Potensial Forecast sales And Contributon Take into Account International Factors Obtain Feedback On Results Take in Accounts Social Concerns

14. Five Force on Marketing System SUPPLIERSUPPLIER INDUSTRY (Marketer) COMPETITOR DISTRIBUTOR CONSUMER (End User)