Business Plan Preparation: Killer Slide Presentation Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado

Business Plan Preparation: Killer Slide Presentation Killer Slide Presentation  Introduction (3 key points)  The solution  Need & Opportunity  Target Market  Competition  Sustainable Competitive Advantage  Management  Key Marketing Strategies  Risks  Financial summary  Revenue model  Funding & Offering  Conclusion (3 key points)

Business Plan Preparation: Killer Slide Presentation Title Slide  Name of your firm  Date  Name of investor firm  Optional: How much money is being sought for this round?  Appropriate graphics (logo, etc.)

Business Plan Preparation: Killer Slide Presentation Introduction  Elevator speech (not on slide)  Value proposition (not on slide)  Introduce team  3 key points want investors to remember  Get their attention

Business Plan Preparation: Killer Slide Presentation Need  What problem are you solving?  Must be easily understood & communicable  Validate by referring  Customer research  Interviews – use quotes

Business Plan Preparation: Killer Slide Presentation Opportunity  Size & growth  Trends  Focus on your segment

Business Plan Preparation: Killer Slide Presentation The Solution  Describe what you do  Key features  Benefits to target customer (could be a 2 nd slide)  Future products/services

Business Plan Preparation: Killer Slide Presentation Target Market  Validation - use your market research  Consumer  Demographics & psychographics  How make buying decisions  Business  Types of companies  How make buying decisions

Business Plan Preparation: Killer Slide Presentation Competition  Identify your competitors  Current & future  Direct & indirect  Strength & weaknesses  Barriers to entry that you face  Those that you can create

Business Plan Preparation: Killer Slide Presentation Sustainable Competitive Advantage  How are you different than your competitors  Perceptual maps  Barriers to entry that you can create  Resources and capabilities

Business Plan Preparation: Killer Slide Presentation Key Marketing Strategies (could be 2-3 slides)  High Level description  Target market  Distribution - channel  Positioning strategy  Sales strategies  Advertising & Promotion  Pricing strategy (could be in Revenue slide)  Roll out plan  Partnerships

Business Plan Preparation: Killer Slide Presentation Go To Market Strategy F1000 MID- MARKET $4B Market INDIRECT SALES 18% DIRECT SALES 82% Distributors 6 US 10 European 2 Asian Strategic Partners IBM Today

Business Plan Preparation: Killer Slide Presentation Distributors Sirrius AvNet Support Net F1000 MID- MARKET $4B Market INDIRECT SALES 50% Strategic Partners IBM ISS Symantec Tripwire Independent Software Vendors JD Edwards SAP Infinium Tomorrow DIRECT SALES 50% Go To Market Strategy

Business Plan Preparation: Killer Slide Presentation Management  Key officers  Backgrounds  Accomplishments  Who is missing?  Interim management

Financial Summary

Business Plan Preparation: Killer Slide Presentation Revenue  Revenue forecast  Key elements of revenue model  Market size  Market share  Growth rate  Number of customers, units, etc.  Pricing strategy  Channel discount  Etc

Business Plan Preparation: Killer Slide Presentation Talk About Your Critical Assumptions  Margins  Comp’s  Key assumptions  Break-even  Major expenditures  Working Capital  Burn rate

Business Plan Preparation: Killer Slide Presentation Risks  2 or 3 that are unique to you venture  What can go wrong?  What must go right?  How will you mitigate

Business Plan Preparation: Killer Slide Presentation Funding  How much funding is required  Major uses  Product launch  Capital expenditure  Marketing campaign  Etc.

Business Plan Preparation: Killer Slide Presentation Offering  Different rounds  Amount being raised  % of Company  Return on Investment  Debt  Repayment terms  Interest rate  Exit

Business Plan Preparation: Killer Slide Presentation Conclusion  Summarize 3 key points  Good investment  Questions

Business Plan Preparation: Killer Slide Presentation Operations (alternative)  How add value  Describe process  Major expenditures

Business Plan Preparation: Killer Slide Presentation Benchmarks (alternative)  3 to 5 events critical to success of venture  Timeline

Business Plan Preparation: Killer Slide Presentation Suggestions  Use your customer surveys to support  Tell a story  Don’t be boring  Use charts, graphs, simple tables