1. Driving Innovation Tech City Launchpad Funders’ Workshop Presentations & Elevator Pitches 10 th August 2011

2. Driving Innovation Suggested Presentation Template Strict timing: –each main presentation should last no more than 6-7 minutes, with 2-3 minutes of Q&A Suggested structure: –suggested presentation structure is attached –don’t follow it too slavishly –pick the most important points to present a convincing investment case Keep to 6-7 slides, use bullets and images Practice, practice, practice Sell the investment opportunity, not the technology – you are the product! 8-10 minute presentation

3. Driving Innovation Suggested Presentation Structure Who you are The value proposition and vision Market size, growth, competitive position Business model Management Financials Funds sought, use of funds, exit Recap... Why invest in us Sell the investment opportunity, not the product

4. Driving Innovation Company Name Presenter’s Name Title

5. Driving Innovation The value proposition and vision What is the investment opportunity? What do you do / offer? Describe the benefits, not features What problem does your product / service solve? What is your USP? Images / example of product / service What are your achievements to date? Sell the investment opportunity, not the product

6. Driving Innovation Market size, growth, competitive position What is your target customer / segment? Where is the market? Quantify the market size, ideally with 3 rd party research data How will the market grow / how will you enter other markets? How much market share will you capture? How? Who are / will be your competitors and how do you match up? Sell the investment opportunity, not the product

7. Driving Innovation The business model How does the business make money? Is the business model sustainable? Describe the long-term customer base What is your expansion / growth strategy? What is your sales & marketing strategy? Sell the investment opportunity, not the product

8. Driving Innovation Management team Who? Relevant background & expertise Track record in delivery Plan to fill gaps Sell the investment opportunity, not the product

9. Driving Innovation Financials Sales Gross profit Net profit Customer numbers Actual (if available) and 2-3 year forecast In a table, using round numbers Sell the investment opportunity, not the product

10. Driving Innovation Funding strategy How much funding are you looking for? What funding do you have already (e.g. TSB conditional commitment)? How will funds be used? Provide a breakdown of categories Exit – what is the strategy for external investors, what are your objectives? – Try to be specific (e.g. trade sale to xyz, IPO comparable to xyz) Sell the investment opportunity, not the product

11. Driving Innovation Why invest in us? Repeat investment case Sell the investment opportunity, not the product

12. Driving Innovation Company Name 15 word summary from profile Sell the investment opportunity, not the product Presenter Name / Title Contact details 2 minute “elevator pitch”

13. Driving Innovation https://ktn.innovateuk.org/web/tech-city- launchpad-1 https://ktn.innovateuk.org/web/investme nt-network/overview _connect groups: