1. PRESENTATION TEMPLATE
January 07
CincyTechUSA - Proprietary & Confidential

2. CincyTechUSA - Proprietary & Confidential
The goal is…
To communicate the company’s story as clearly as possible
To create excitement for the company to attract further resources
To get a second meeting!
Every presentation is unique and will have its own flow, but a template is a good start
January 07
CincyTechUSA - Proprietary & Confidential

3. CincyTechUSA - Proprietary & Confidential
Presentation musts
Less Is More
Minutes only
Graphics; Keep It Simple, Std Logo
Remember to tell your audience what you do
Save time for Q&A, which is as important as the presentation
January 07
CincyTechUSA - Proprietary & Confidential

4. Slide 1 – Cover (and Overview)
Depending on the “story” these could be separate slides
Presenter and company introduction must cover:
Who you are? What is your title?
What business you are in? What markets do you compete in?
What do you want to achieve with this presentation? Funding request?
Elevator Pitch
January 07
CincyTechUSA - Proprietary & Confidential

5. CincyTechUSA - Proprietary & Confidential
Slide 2 - Overview
Company overview
Important company milestones achieved
Mention your biggest strength during the overview or introduction (For example: Excellent management team)
Short personal experience to hook the audience and to have a smooth transition to the “Problem” slide!
January 07
CincyTechUSA - Proprietary & Confidential

6. CincyTechUSA - Proprietary & Confidential
Slide 3 - Problem
What is the pain? Who has it? Will they pay for the solution?
Is your solution “the pain killer/must have” or “the vitamin/nice to have”?
Why are they going to pay for a solution?
Cost savings?
Increased market share?
Elimination of a bottleneck?
Quantify the problem concisely! ($) How much does the problem cost to its owner?
January 07
CincyTechUSA - Proprietary & Confidential

7. CincyTechUSA - Proprietary & Confidential
Slide 4 – Your Solution
Compelling presentation of your solution
Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple)
Relate to the problem slide
List the key points that will help the audience
Don’t explain the technology in detail
What is it? What it does and NOT how it does it.
What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldn’t be done before?
January 07
CincyTechUSA - Proprietary & Confidential

8. Slide 5 – Market (How big is the problem?)
How will you make money from your solution to the problem?
Size, growth, maturity (graphs)
Segment it as much as possible (could be verbalized)
Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be:
Restaurant industry size: $5555
Restaurants that buy the bread instead of cooking: $444
Restaurants that buys wheat bread: $33
Restaurants that you can reach (your target):$2
January 07
CincyTechUSA - Proprietary & Confidential

9. Slide 6 – Technology (Solution Description)
If the value is in cost savings focus on that aspect, always relate to benefits
Layman terms
Graphs, pictures work
Assume that the audience does not know the technological field you are in
Yet, give a compelling description without using abbreviations or techy terms
January 07
CincyTechUSA - Proprietary & Confidential

10. Slide 7 – Competitive Advantage (Value Proposition)
What is your unfair advantage?
What are the features that will hook the decision makers?
What is the duration of your solution?
How often it will be replaced?
Why the customer should pay?
What is the value proposition?
January 07
CincyTechUSA - Proprietary & Confidential

11. CincyTechUSA - Proprietary & Confidential
Slide 8 - Competition
List Direct (same/similar solution providers) and Indirect (current other methods) competition
Southwest Airline’s direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices
Large and small companies
Why you are different?
Comparison of solutions based on customers’ decision making criteria
Customer feedback, why you versus others?
Providing a detailed competitive analysis and listing the potential competitors increase your credibility
January 07
CincyTechUSA - Proprietary & Confidential

12. Slide 9 – Business Strategy (Go to market strategy)
Who are your target customers
How do they buy? Online? Trade show? How is the market connected?
Pricing model, how are you going to make money?
How you are going to tackle the market?
Your response to competitors
Highlight third party validation
Graphs work
January 07
CincyTechUSA - Proprietary & Confidential

13. CincyTechUSA - Proprietary & Confidential
Slide 10 – Financials
Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market
5 Year realistic estimates – graph is a must
Highlight Milestones, and mention if there is an important issue for the realization of revenue projections
Don’t provide details, but be prepared to present and discuss them
January 07
CincyTechUSA - Proprietary & Confidential

14. Slide 11 – Management Team
Only write names, titles and company names that the team worked for
Don’t list more than 6-8 people
Verbalize key achievements and relate to your business strategy
Board of advisors
January 07
CincyTechUSA - Proprietary & Confidential

15. Slide 12 – Funding (…if seeking investment)
How much $ are you seeking?
Where will the money be put to use?
(i.e. 45% R&D, 20% Marketing, %10...etc)
Pie Graphs work nicely
How long will the money last?
How long until you need another cash infusion or will this be all the financing you need?
Exit Strategy?
January 07
CincyTechUSA - Proprietary & Confidential

16. CincyTechUSA - Proprietary & Confidential
Slide 13 - Summary
List your strengths unique to your company
3-5 points that you want from your audience to remember when they leave the room
January 07
CincyTechUSA - Proprietary & Confidential