Preparing for a Public Presentation CHAPTER 11

Public Speaking and Personal Relationships People seek to inform, understand, persuade respect, trust, support, connect, satisfy, and evoke particular responses from one another People adapt and adjust to one another Transacted through communication The Basics of Communication, Second Edition © 2011 SAGE Publications

Analyzing and Relating to the Audience Relationship with the Speaker Relationship with the Issue and Position View of the Occasion Attitudes, Beliefs and Values Demographics The Basics of Communication, Second Edition © 2011 SAGE Publications

Selecting Your Topic Consider Yourself Consider Your Audience Searching for a Topic – Brainstorm Open Topic-specific – Browse current issues and events – Conduct an Individual Inventory – Solicit suggestions from other people The Basics of Communication, Second Edition © 2011 SAGE Publications

Determining the Purpose and Thesis General Purpose – basic objective – To inform – To persuade – To evoke Specific Purpose – narrow, explicit goal – Should include general purpose, audience, and focus Thesis Statement – Condensed statement of speech content The Basics of Communication, Second Edition © 2011 SAGE Publications

Evidence and Supporting Material Definitions Facts and Opinions Comparisons and Contrasts Testimony – Personal – Expert – Lay Examples – Illustrations and hypothetical Illustrations The Basics of Communication, Second Edition © 2011 SAGE Publications

Evidence and Supporting Material Statistics – Mean/Median/Mode – Population/Base – Use Statistics Effectively Should come from a trustworthy and credible source Should be used sparingly Should personally involve and impact the audience Should be simple to understand and remember Should be explained to the audience The Basics of Communication, Second Edition © 2011 SAGE Publications

Selecting and Using Evidence Quantity Quality – Oral citations Type – Depends on audience’s attitudes toward the topic, involvement with the issue, cultural differences, and relationship with the speaker The Basics of Communication, Second Edition © 2011 SAGE Publications

Selecting Sources Unbiased Editorial Review Expertise Recency Credibility of the Source’s Sources Credibility for the Audience The Basics of Communication, Second Edition © 2011 SAGE Publications

Searching for Sources Start early Use multiple types of sources Go to the library Use multiple search engines and databases Do not read everything Take notes as you proceed Pay attention to the citations of others Engage in multiple searches and trips The Basics of Communication, Second Edition © 2011 SAGE Publications