1. Chapter 11: Being Credible and Using Evidence

2. Public Speaking Process Purpose (Why) Source Credibility (You) Audience Analysis (Us) 2 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

3. Public Speaking Process Topic Selection (This topic) Message Organization and Display (This manner) 3 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

4. Source Credibility Audience perception of speaker’s effectiveness Earn right to speak on topic 4 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

5. Four Aspects of Credibility Competence Trustworthiness Dynamism Common ground 5 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

6. Information Sources Personal experience Library resources People resources 6 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

7. Citing Sources of Information Bibliographic references Internal references Verbal citations 7 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

8. Effective Research Source variety Evaluating sources –Clarity –Verifiable –Competent source –Objective source –Relevant 8 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

9. Supporting Materials Examples Narratives Surveys 9 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

10. Supporting Materials Testimonial evidence –Lay testimony –Expert testimony –Celebrity testimony 10 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

11. Supporting Materials Numbers and statistics Analogies Explanations Definitions 11 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.

12. Ethical Considerations Source credibility Use of supporting material –Plagiarism –Incremental plagiarism 12 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.