Sara Gilbert and Laura Swalko

HISTORY Founded in 1851 by Rowland Hussey Macy. Founded in 1851 by Rowland Hussey Macy. –Dry goods store In 1858, he moved to New York and founded R.H. Macy & Company. In 1858, he moved to New York and founded R.H. Macy & Company. Merger with Federated Department Stores: December 19, Merger with Federated Department Stores: December 19, 1994.

Strategy “Federated is a company eager to embrace change, one that seeks and pursues new ideas, and that leads the way in a crowded retail field. We are committed to becoming even more aggressive and creative in identifying and servicing the needs of our fashion-oriented target customers.” “Federated is a company eager to embrace change, one that seeks and pursues new ideas, and that leads the way in a crowded retail field. We are committed to becoming even more aggressive and creative in identifying and servicing the needs of our fashion-oriented target customers.” - Terry J. Lundgren Chairman/CEO & President Chairman/CEO & President

Target Market Women Women Ages Ages Moderate to Better Price Zone Moderate to Better Price Zone

Merchandise Mix 33% Feminine Accessories, Intimate Apparel, Shoes & Cosmetics 33% Feminine Accessories, Intimate Apparel, Shoes & Cosmetics 27% Women’s Apparel 27% Women’s Apparel 21% Men’s and Children’s 21% Men’s and Children’s 19% Home/Miscellaneous 19% Home/Miscellaneous

SWOT Strengths Strengths –Simple pricing  Offer “everyday value” prices rather than coupons. –Thisit.com, provides online shopping for fashion- savvy juniors. –Marketing  They use more national and broadcast advertising to tell their story.

SWOT Weaknesses Weaknesses –Cluttered  Not very organized. –Garment duplication  Offer similar merchandise throughout each department. –Some competitors offer lower prices.  JC Penny, Sears –Some competitors offer better customer service.  Nordstrom

SWOT Opportunities Opportunities –Offer a lower assortment to create less clutter. –Expansion: Merge with May Company.  Recently converting regional department stores owned by May company to “Macy’s”

SWOT Threats: Threats: –Competitors  JC Penny, Nordstrom, Sears –Aging baby boomers  Their change in lifestyle

Career Opportunities Internships Internships Executive Development Programs Executive Development Programs

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