1. Victoria’s Secret: Brazil
Erica Clark, Sarah Fagan, Luis Hernandez

2. Agenda Victoria’s Secret Company Information
Brazil: History, Culture, Political and Economic Environment
Competition
Situation Analysis
Target Market
Selected Marketing Strategy
Short and Long Term Projections

3. Limited Brands Mission Statement:
Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders

4. Sexy. Glamorous. Innovative
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows.

5. Culture And Society
Brazil has the largest Catholic population in the world
Many Brazilians are descendants of African slaves, Portuguese settlers, and Indigenous people.
Brazil in famous for various types of art forms such as the Samba music
As of 2005 more than 17.5 million Brazilians had internet access which equals to 17% of the population
One of the highest plastic surgery percentages in the world

6. Political & Economic Environment
One of the BRIC nations
Forecasted to be when of the leading economies in the world by Goldman Sachs by the year 2050
Brazil practices Civil law
Currently, has over 20 political parties
Democratic parties have been in power since the early 1980’s

7. Competition Local stores who have ties within the Brazilian community
Department stores such Lojas Americanas and Daslu who offer high end clothing and a variety of clothing lines
Online clothing boutiques which can target Brazilians who have internet usage

8. SWOT Strengths Weaknesses Strong Brand Name
Good reputation among customers
World famous cover models and spokespersons who are associated with our brand
Weaknesses
First Entry into the Brazilian Market
Unsure of local reaction to an American brand

9. Opportunities Threats
Demand for lingerie products in the Brazilian market
Further expansion into other South American countries
Create barriers to entry for other firms
Threats
Local competitors already in the market
Political climate
Current world economic trends

10. Target Market
Women
Ages 15-50
Locations
Sao Paulo
Rio de Janeiro

11. Marketing Strategy
Our selected Marketing Strategy is to enter the Brazilian economic market with a similar strategy of that of our American brand, however with our product line adapted slightly for Brazilian culture and climate
Market Entry Strategy- Enter Brazil as an American Company Solely owned By Limited Brands with Production and Manufacturing done in the area of our target Market
Extensive Training for our American Managers in the native Language: Portuguese

12. Product Wide Selection of Lingerie Beauty Products Sleepwear Swim Wear
Clothing and Shoes
Eliminating the Victoria’s Secret PINK brand

13. Beauty of Brazil

14. Price Comparable to the American Brand
Prices will be listed in Brazilian Real's
1 Brazil real = U.S. dollars

15. Rio de Janeiro - Ipanema Beach
Distribution (Place)
Sao Paulo
Rio de Janeiro - Ipanema Beach

16. Promotion
TV and Radio Advertisement Followed by billboard Advertisements
Public Relations – Well Known Brazilian Models
Mystery Gift Card Promotions
Holiday Promotions
Brazil’s Next Angel Competition: The Face of Victoria’s Secret Beauty Of Brazil
Future Promotions: Sponsoring Brazil Fashion Week & Carnivals

17. Short and Long Term Projections/Goals
Brand Awareness
Acceptance in the community
Brand loyalty
Opening New Store locations
Expansion throughout South America

18. Questions or Comments?