The Adventures How A Hospital System Uses Social Media Julian Bond Social Media Manager Detroit Medical Center – Social Media Team.

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Presentation transcript:

The Adventures How A Hospital System Uses Social Media Julian Bond Social Media Manager Detroit Medical Center – Social Media Team

@Julian_Bond

DMC hospital system made up of eight different hospitals Using Social Media regularly for the last 3 – 4 years Have almost 20,000 total combined “Followers & “Likes”” from our DMC Facebook/Twitter pages (counting individual hospitals & main DMC pages) Over 1 Million Views on our DMC YouTube page since 2007 Intro to DMC Social Media

EMERY KING VIDEO LIBRARY

MY SPACE

FACEBOOK & TWITTER

& The DMC Social Media Team

“Making Medical Education & Health Fun”

Live Surgery/Doctor Chats Birmingham Hip daVinci Robotic Surgery Doctor Chats on Various Topics (i.e. H1N1 Flu Prevention)

‘9/9/09 Baby Race’ Radio Contest Radio promotion with Channel 955 Mojo In the Morning

Mixing Humor with Messaging =

“The Highlights of the DMC”

People of DMC

Special Appearances

Live Tweeting Events

Boosting Employee Morale

Our DMC Handwashing “ICU-2” Dance Video (filmed at $0 cost with FlipCam use by internal staff) was released on YouTube with no press release and resulted in the video being featured one evening on local Ch.7 WXYZ News, which had a media value of $24k with over 153k impressions No Press Release Required

“Telling a Patient’s Story”

Recording the story via FlipCam

News Coverage Followed Afterwards…

Live “Tweeting” at a Wedding

Live Tweeting at a Wedding

From YouTube to “The Today Show” RIM’s “Walk for Love” YouTube video series (filmed at $0 cost with FlipCam use by internal staff) has over 60k views since Feb 2011 and around 2 million total impressions from the Twitter and Facebook pages of local and national media who followed the story; has amounted to over $20k in referrals from patients who found out about DMC thru videos

THE END

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