1. Rachel Maybank Associate Director Communications
Social media
Rachel Maybank Associate Director Communications

2. UCLH external online channels
External website
Twitter
YouTube
Facebook
Blogs
Web apps
Instagram
We have a number of external online channels which we use:
Stats for a web chat - for the first web chat with Al Windsor from the colorectal team, the consultant profile visits increased by 55% and the service pages by 31%, and the twitter reach was 97,539.
Twitter – 4400 followers, send news stories linked to our website, respond to feedback
YouTube – 119 films, over 15,000 views in Q1 this year
Facebook – our tweets also go out through Facebook
Ebulletins – is still a good means of communications – we send our GP newsletter as a ebulletin to GPs in London and we send a quarterly ebulletin to stakeholders. These have links back to more information on our website.
Web apps – provided GPs and junior doctors web apps useful contact information

4. Picture caption text This is the new service landing page
The writing style more friendly and the section contains much more information
Picture caption text

5. We have provided links to trusted sources of information for example:
a parent run support group on Facebook
Research studies
A staff blog
Picture caption text

6. Web chats

7. UCLH twitter feed

8. Answering questions on twitter

9. Facebook

10. YouTube

13. Instagram

14. Web apps

16. Metrics Twitter - 5669 followers, 2657 tweets
Website - 129,097 unique visitors in March 2014, viewing pages 608,159 times
Web chats
Headache 117 people took part with 35 people online concurrent at peak, 387 replays viewed, 76 questions answered in one hour
Prostate Cancer 567,883 twitter reach, 14% increase in views of the consultant profile page

17. Questions?
Website:
facebook:
YouTube:
twitter:
Instagram: