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DMC Smartphone Applications. DMC Children’s Hospital of Michigan Child Medical Guide 45,100+ Downloads DMC Huron Valley-Sinai Hospital Mobile Maternity.

Published byLoreen Summers Modified over 8 years ago

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Presentation on theme: "DMC Smartphone Applications. DMC Children’s Hospital of Michigan Child Medical Guide 45,100+ Downloads DMC Huron Valley-Sinai Hospital Mobile Maternity."— Presentation transcript:

1 DMC Smartphone Applications

2 DMC Children’s Hospital of Michigan Child Medical Guide 45,100+ Downloads DMC Huron Valley-Sinai Hospital Mobile Maternity 14,000+ Downloads DMC Rehabilitation Institute of Michigan Run with DMC 1,800+ Downloads DMC ER Wait Times 3,800+ Downloads DMC Pedometer 2,000+ Downloads

3 iTunes/Android Feedback CHM Medical Guide Avg. iTunes rating: 3/5 stars Love it – Happy Mom – Very Timely – Great for my Two Year old – Easy to Use – Handy HVSH Mobile Maternity App Avg. iTune Rating: 3/5 stars Love this! – I use this app every day! – Amazing RIM Run with DMC App Avg. iTunes Rating 4.5/5 stars Simple and Easy to Use – Highly Recommended – Very Informative – Nice – Awesome ER Wait Time Avg iTunes rating: 3.5/5 stars Fantastic app – Useful Free App – Gives you what you need – Great job on this one! DMC Pedometer App Avg iTunes rating: 3.5/5 stars Works Great! – Simple – Nice – Great App!

4 Mobile Maternity App Feedback Cathy Clubb, M.D. “My patients love being able to follow along with their baby’s development through each trimester. It’s a fun and exciting way for them to stay educated and informed.”

5 DMC Smartphone App Marketing Traditional Media -mainstream radio spots -web ads -DMC.org -Print ad tagging -Email signature tagging Mobile-to-Mobile Marketing -Pandora -Free Press and Det News Apps -WRIF App Social Media Facebook Twitter Flickr

6 Traditional Media Mobile Maternity TV Spot

7 Traditional Media Radio Spots DMC Apps: Run with DMC App:

8 Free Press Marathon

9 Mobile-to-Mobile: Pandora

10 Pandora Mobile App 2 week campaign 100,000 impressions 2,614 clicks 2.62% click-through (industry standard is.02) $4 to advertise to 1000 people

11 Mobile-to-Mobile: WRIF

12 Mobile-to-Mobile: Free Press & Detroit News

13 Mobile-to-Mobile: Free Press & Detroit News contd. 7-week campaign 2,514,144 impressions 8591 clicks Click rate.34 percent $4.16 to advertise to 1000 people

14 Social Media Child Medical Guide

15 Social Media ER Wait Times

16 Social Media Run with DMC App

17 Social Media Mobile Maternity

18 Social Media Pedometer App

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