Travelocity. COM One of the greatest online travel agency of the world. Group member: Daisy(林珍綺)、 Lavender(林郁珊) 、 Pheobe(林雅雯) 、 Sharon(葉宜璇)、 Tiffany (巫怡臻)

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Presentation transcript:

Travelocity. COM One of the greatest online travel agency of the world. Group member: Daisy(林珍綺)、 Lavender(林郁珊) 、 Pheobe(林雅雯) 、 Sharon(葉宜璇)、 Tiffany (巫怡臻) 、

Experience Finder- specific theme Service Experience Finder- specific theme

Service Special Deals-Last Minutes Packages

Service On-line service phone call Customize e-mail suggestion

Information Technology applied Web 2.0 Network effects from user contributions are the key of market dominance in the Web 2.0 era.

Information Technology applied Global Distribution System (GDS) What is GDS (Global Distribution System )? Travelocity is owned by Sabre.com

Flights Reservation

Flights Reservation Select one of them

Information Technology applied Travelocity Experience Finder Rely on Flash Choose a Destination → Choose a Theme → Added to Whishlist

Potential users Partners Customers Staff of Website Competitors Travelocity. COM Competitors Other users Staff of Website

Potential users Customers Business travelers Pleasure travelers

Potential users Staff of Website Technical support engineer Consumer service Sales Software developer

Potential users Partners Hotel Car rental service Airline company Cruise company

Potential users Competitors Other online travel agency Traditional travel agency Personal travel adviser

Potential users Other users Random users Other website designers Internet users

The Business Model of Travelocity

The Source of Money 1. Commissions Fees charged to consumers 2. Advertising Skills authorization

Sabre Holdings HRM Marketing Financial … Core strategy Functional Zuji.com lastminute.com Travelocity Business holodayautos.com … Core strategy Functional Management Customer Service Travelocity Canada Travelocity Chile Zuji Australia Zuji Hong Kong Last Minute Spain … Partner Management Local Management

Thank you!!