1. www.travelocity.com Advisor: John Joy7099026111 Lawrence7099026105 Michael7099026102 Rick7099026109

2. Outline Travelocity.com introduction Services of Travelocity.com Information technology How Travelocity makes money Business model Conclusion 2

3. Travelocity.com introduction 3

4. 4 Services of Travelocity.com

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9. 9 One-stop shopping – Integrates service of traveling – Service: All hotel, Experience Finder Last minute deals – Customized plans efficiently

10. 10 Information technology - GDS GDS (Global Distribution System) – A system provides a network platform to decrease the cost for transaction – Background E-commerce development Applied Information technology – Advantage Internal: Improving operation system External: In-time reservation system

11. 11 Information technology – Web 2.0 Travelocity Consumers Consumer Web 1.0Web 2.0

12. 12 Information technology - XML System A Format A System B Format B System C Format C Data -> F.B Data -> F.A Data -> F.B Data -> F.A Data -> F.C

13. 13 Information technology - XML System A Format A System B Format B System C Format C Data -> XML

14. 14 Information technology Other Partners LinuxWeb 2.0 Travelocity GDSystem XML Consumers Individual Company

15. 15 How Travelocity makes money ‧ Advertising ‧ Partner Network

16. 16 Advertising Strength Famous reputation Global marketing source Type Advertising Units Emails Information Revenue Advertising fees How Travelocity makes money

17. 17 Partner network – Strength The same competitive rates – Type A: Travelocity branded program B: World Choice Travel (WCT) – Revenue: commission How Travelocity makes money

18. 18 Business model - Money Consumers Travelocity.com Supplier Type A Supplier Type B Money Commission Money

19. 19 Business model - Information Sabre Suppliers Partner Network Travelocity.com GDSystem Hotel Car rental Others Airline Consumers

20. 20 Sabre Suppliers Partner Network Travelocity.com Consumers Hotel Car rental Others Airline GDSystem Business model - Service

21. 21 Conclusion: The Success of Travelocity Because Customize services Large well-known Web site

22. 22 Q & A

23. Reference Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 http://en.wikipedia.org/wiki/Web_2.0 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 http://ntur.lib.ntu.edu.tw/handle/246246/60295 Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/3 7/1/68 http://interfaces.journal.informs.org/cgi/reprint/3 7/1/68 Hitiwise research http://www.hitwise.com/us/datacenter/main/das hboard-10133.html http://www.hitwise.com/us/datacenter/main/das hboard-10133.html 23

24. Reference 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.ht m http://sbrsign.management.org.tw/paper8/3/3.ht m 網際網路仲介公司智慧資本管理制度之探討 — 以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/342 97 http://nccur.lib.nccu.edu.tw/handle/140.119/342 97 旅運資訊系統 http://demo1.nkhc.edu.tw/~t0259/abacus/histor y.htm http://demo1.nkhc.edu.tw/~t0259/abacus/histor y.htm 24

25. Reference 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php http://www.surehigh.com.tw/inner1-1.php 25