1. www.travelocity.com Advisor: John Joy7099026111 Lawrence7099026105 Michael7099026102 Rick7099026109

2. Outline Travelocity.com introduction Service of Travelocity.com Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money Conclusion 2

3. Travelocity.com introduction 3

4. Service of Travelocity.com 4

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9. One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder Last minute deals Efficiency customized plans 9

10. Information technology applied GDS (Global Distribution System) A system provides a network platform to decrease the cost for transaction Background E-commerce development Applied Information technology Advantage Inner: Improve operation system Outer: in-time reservation system 10

11. Information technology applied Web2.0 11 Experience Share user oriented

12. User analysis of Travelocity 12 ConsumerSupplier Partner Network Information & Service Revenue Travelocity.com ‧ Sabre GDS ‧ Airlines ‧ American Express ‧ Hotel ‧ Business travelers ‧ Leisure travelers

13. Strategy of Travelocity Dominant strategy First-mover Advantage Information technology Ex: Searching engine CRM service Ex: Integrative service 13

14. How Travelocity make money Profit basis Agency model Merchant model Consumer income accounts - Accounts payable to suppliers = Profit of price difference 14

15. How Travelocity make money Profit source commission transaction fees service fees advertising revenues partner revenues 15

16. Business model Consumer How Travelocity make money 16 Supplier Commission Service Partner Network Fee Travelocity.com Information

17. Partner Network Conclusion 17 ConsumerSupplier Service Commission Fee Information Web2.0 GDS Travelocity.com Technology & Resource

18. Q & A 18

19. Merge and acquisition 19 2002Site59.com, Inc. 2003World Choice Travel, Inc. 2004All State Tours, Inc. Travelocity Europe except Germany 2009Zuji.com

20. Reference Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0http://en.wikipedia.org/wiki/Web_2.0 美國線上旅遊產業的經營模式與競爭策略探討 －以線 上旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 http://ntur.lib.ntu.edu.tw/handle/246246/60295 Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/ 68 http://interfaces.journal.informs.org/cgi/reprint/37/1/ 68 Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboa rd-10133.html http://www.hitwise.com/us/datacenter/main/dashboa rd-10133.html 20

21. Reference 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm http://sbrsign.management.org.tw/paper8/3/3.htm 網際網路仲介公司智慧資本管理制度之探討 — 以線上 旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 旅運資訊系統 http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm 21

22. Reference 全球分銷系統簡介 http://www.surehigh.com.tw/inner1-1.php http://www.surehigh.com.tw/inner1-1.php 22