People, Social Media & Behaviour Why focusing on social media tools is pointless…

I don’t expect to tell you anything you don’t already know. Notes - Manage Expectations!

So what’s new

For starters… Google + Facebook / Skype IOS 5 and deep twitter integration We could go on for sometime…. Do any of these tools really matter? Notes – Pretend you care about the technology…

Facebook this, YouTube that, tweet here, blog there...

The tools are actually pretty popular now and are everywhere. Notes – Impress people with big numbers and stats…

It’s actually all about social behaviour and Expectations Notes – Act like this is a totally new concept

Solving similar problems

IndividualBusiness Connecting with friendsConnecting with colleagues Collaborating with friendsCollaborating across people & businesses Organising friendsOrganising and arranging meetings Mobilising friendsMobilising colleagues So why do we create barriers? Notes – Don’t mention “security” & “reputation”

For some people, the technology matters… Just ask Mark Zuckerberg, Steve Jobs, Eric Schmidt… But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”. Notes – Don’t mention Mum is a Farmville addict

…tools simply enhance and extend existing social behaviours

Look around you

Focus on the behaviours that these tools foster in your friends, family, co workers and employees Notes – Don’t mention Mum again.

Notes – But we all know things always change. Things are changing

“Social” is too big for a single conversation Notes – why would we look at the whole thing anyway.

Social media Social leadership Social business Social communications Social participation Social (Insert) “You get the picture” Notes – This is just like adding 2.0 after everything…

It’s all just smoke and mirrors Notes – Don’t get seduced by social media gurus

Some people will have to learn new things. Notes – manage distractions & attention

Some people will have to unlearn lots of stuff in order to move forward Notes – Avoid mentioning command and control

Did anyone learn anything new? Notes – I should have used pictures in this presentation

How to contact me Carl Haggerty Tel: Notes – Say thank you and breathe.