NOKIA 3250 Connecting People Presenters : 林書豪 Steven 呂惠雯 Hillary 蔡雅筑 Vita 蔡明翰 Chris Business Communication

PROCESS Introduction of NOKIA Introduction of Nokia 3250 SWOT analysis Slogan

Introduction of

Introduction of “ NOKIA ” The worldwide famous enterprise of “ mobile communications ”. The worldwide famous enterprise of “ mobile communications ”. It provides cell phones, devices, and related product and services for people and corporation. It provides cell phones, devices, and related product and services for people and corporation. “ Nokia ” is found from “ Nokia ” is found from It had even an industrial enterprise of paper- making, rubber and electric power It had even an industrial enterprise of paper- making, rubber and electric power Now the global market share of cell phone for “ Nokia ” is number one (32.4%). Now the global market share of cell phone for “ Nokia ” is number one (32.4%).

Introduction of NOKIA 3250

Twist-on design to access phone, camera, or music functions Twist-on design to access phone, camera, or music functions Manage your music and playlists with the music player (MP3/eAAC+) and control music with dedicated music keys Manage your music and playlists with the music player (MP3/eAAC+) and control music with dedicated music keys Supported many formats of Music Supported many formats of Music Make enhanced music features: Sound Check (stereo widening, reverb, bass boost) Make enhanced music features: Sound Check (stereo widening, reverb, bass boost)

NOKIA 3250 Share information with your friends over Bluetooth, MMS, or Share information with your friends over Bluetooth, MMS, or Memory expandable up to 1GB, and there accompany with one free 512 MB microSD card in the package. Memory expandable up to 1GB, and there accompany with one free 512 MB microSD card in the package. It ’ s a “ Smartphone ”, you can setup many software you like. It ’ s a “ Smartphone ”, you can setup many software you like.

SWOT Analysis

Strength Nokia is very famous in the world and have high reputation in Taiwan. Nokia is very famous in the world and have high reputation in Taiwan. An international enterprise has many resources to support products and services. An international enterprise has many resources to support products and services. Nokia 3250 is a Smart phone with powerful music player function. Nokia 3250 is a Smart phone with powerful music player function. Special “ Twist-on design ” and “ Humanity operation interface ” Special “ Twist-on design ” and “ Humanity operation interface ” Buy NOKIA 3250 and get one free 512 MB Micro SD card. Buy NOKIA 3250 and get one free 512 MB Micro SD card.

Weaknesses Cannot download many softwares. Ex:JAVA games …… Cannot download many softwares. Ex:JAVA games …… There ’ s a problem with noise when you listen to MP3. There ’ s a problem with noise when you listen to MP3. The color is preferred for red, even you take pictures with a piece of paper. The color is preferred for red, even you take pictures with a piece of paper.

Opportunities Telecommunication companies are private. Telecommunication companies are private. The cell phones demand is high. The cell phones demand is high. Customer ’ s behavior& development of technique. Customer ’ s behavior& development of technique. The functions of cell phone are broad. The functions of cell phone are broad.

Threats The life circle of the cell phone is very short. The life circle of the cell phone is very short. Competition is intensive. Competition is intensive. Compete with NOKIA itself. Compete with NOKIA itself.

Slogan Analysis

Slogan: 1. Technology come from 1. Technology come from human nature. human nature. 2. The spirit is “ what is possible ” 2. The spirit is “ what is possible ” 3. It ’ s used since It ’ s used since Connecting People

Slogan: Be simple Be memorable Be original Impart positive feelings for the brand Reflect the brand's personality Be believable

Thanks for your listening. listening.