2. iPod shuffle iPod shuffle Life is random Group Six 黃琬晴，徐琬茹，劉振崗，徐子琳，葉歆妤，余香蓓

3. Random Is Your New Order. WHO? DJ YOUR DAY. WHO? GOES WITH EVERYTHING.

4. THE ANSWER IS iPod shuffle -A SHINNING STAR IN THE MP3 MARKETS

5. 4P-PRODUCT

6. Two Models Model ： 512MB ／ 1GB storage and song capacity ： 512MB (120 songs) or 1GB (240 songs) Battery life ： Up to 12 hours iPod Ports ： USB connector, stereo minijack Connectivity ： USB 1.1 and 2.0 through integrated USB connector Charge time ： About 4 hours (2-hour fast charge to 80% capacity) Audio support ： MP3 (8 to 320 Kbps), MP3 VBR, AAC (8 to 320 Kbps), Protected AAC (from iTunes Music Store, M4A, M4B, M4P), Audible (formats 2, 3, and 4) and WAV Size(in inches) ： 3.3 x 0.98 x 0.33 Weight ：.78 ounce Included accessories ： Earbud headphones, lanyard, USB cap Documentation ： Electronic Features Guide and Printed Quick Start Guide

7. Two Models 512 MB 120 songs 1 GB 240 songs 2500 NTD3600 NTD

8. 4P-PLACE Internet e-shop 3C retailer: NOVA Department store

9. 4P-PROMOTION TV commercial

10. Feature Only Three Color –Green –Black –White Only Music –No any boring introduction but music

11. Slogan Life is random –Free style and personality –Creating whole new demand

12. A SWOT Analysis Strength Weakness Opportunity Threat

13. Strength 1.Shape: Light, Handy, and Fashion 2.Function: Simple and Shockproof 3.Quality: Stable and Clear

14. Weakness 1.Unity function 2.Without monitor 3.High prices 4.Dedicated software- iTunes

15. Opportunity 1.Brand reputation – Apple 2.Products integration 3.Prestigious symbol

16. Threat 1.High ratio of being replaced 2.Low-price competitions 3.Multifunction mobile phones