1. Group 2
Members:
英文三 蘇松如  西文碩三 陳怡君 德語二 朱妤屏

2. Outline Company & Products introduction Slogan & Commercial Film
SWOT Analysis

3. LINE- Company
LINE's developer is NHN Japan, a subsidiary of South Korea NHN Corporation and 100% invested by it.
NHN Japan mainly engaged in search engine- NAVER, online games-Hangame, and portal site-Livedoor.

4. LINE- Company
In Japan, the website traffic of LINE is fourth-largest, after Yahoo, Google and FC2.

5. LINE- Company
60% of overseas users

6. LINE- Product What is LINE Free calls and messages
Messages with fun stickers
Send video, photos and voice messages
Group messaging with your favorite friends
Customize your wallpapers

7. LINE- Product LINE camera
Decorate your photos using a selection of over 700 original LINE stickers and over 100 frames.
share the photos on a range of SNS including Twitter, Facebook and LINE etc.

8. LINE- Product LINE card
For all those celebrations, birthdays, and important events.
Choose a card from the
massive selection and enter
a personal message!
Send it to your friends,
family and other loved
ones using LINE.

9. LINE- Product LINE brush Have fun drawing with your fingers!
Create beautiful impressions from photos!
27 stylish brushes &
15 photo brushes !
Share it using LINE
& other integrated apps!

10. LINE - Slogan

11. LINE - Commercial Film Celebrity advertising
Messages: Free application & Cute Stickers function

12. LINE - SWOT Strengths Free of charge Know well Asia Culture
Additional products
Multi-
function
Cute
stickers
Multi-platform

13. Cute stickers
- Cooperate with designers

14. LINE - SWOT Strengths Free of charge Know well Asia Culture
Additional products
Multi-
function
Cute
stickers
Multi-platform

15. Multi-platform

16. LINE - SWOT Strengths Free of charge Know well Asia Culture
Additional products
Multi-
function
Cute
stickers
Multi-platform

17. Multi- function - Free calls, free messages
- Send photo, video, audio message
- Share location
- Timeline
With the “Shake it!” feature, you can
add a friend next to you by simply
shaking your devices together.
- Special features:
“Shake it”
Official account (business enterprises or Artists)

18. LINE - SWOT Strengths Free of charge Know well Asia Culture
Additional products
Multi-
function
Cute
stickers
 due to company’s background are less likely to express ourselfs Rilakkuma
Multifunciton special fearture Additional Products & Services soft toy 
Multi-platform

19. Additional products

20. LINE - SWOT
Expression of stickers may not fit in western culture
Support only 5 languages
Weaknesses
Doesn’t show status (online-offline)
Can’t classify friends
There is no support for Symbian devices

21. LINE - SWOT Opportunities
The widespread adoption of smartphones worldwide
Emerging Markets for Mobile Apps
Opportunities

22. LINE - SWOT Threats Homogeneous competition
Technology- revolution quickly and replace quickly
Threats
Quality depends on stability of Internet connection
Privacy problem

23. THE
END