Promotion Plan 1.Determine which promotion approach is best E.g. Company Webpage, direct mail (regular or ), telemarketing, press releases, paid ads, trade shows, and sales trips.. a. Consult Country Commercial Guides (CCGs) "Marketing U.S. Products and Services in (country) chapterCountry Commercial Guides 2.Select targeted promotion - Trade Shows, Trade Missions. 3.Select mass promotion - Export Directories, Export Sell Offers, Trade Press Ads

E.g. 1a. Selling Factors and Advertising CCG “Selling Factors The selling factors and techniques that are applicable to Greece are generally the same as those in other western European countries and the United States. Advertising Advertising and sales promotion are usually handled by one of many local advertising companies. Advertising companies use all types of media to reach target groups. The mass media in Greece includes four state-run and over fifty private TV channels and more than five hundred radio stations. There are also eight major national daily newspapers and a large number of general and specialized interest magazines, most of which target young age groups. International press is also available in major cities and tourist destinations.” CG 3/15/04

Select Trade Shows –Sources: Ch. 13 Trade Event Schedule CCG –“InfoSystem 2003 (Computer Information Systems)Thessaloniki, October 9-12, 2003” “Directory of International Expositions” library On line sources – Exhibitions.com ws&newsID=%1Bvy%7F ws&newsID=%1Bvy%7F 1b. Select Targeted Promotion

Select Trade Shows –Foreign Trade Promotion Events Trade Fairs and Exhibitions/ITA?U.S. Department of Commerce Department sponsors U.S. pavilions in as many as 100 trade fairs annually. Trade Missions/ITA?U.S. Department of Commerce are organized for participating firms that travel as a group to one or more foreign markets; may be organized for individual sectors or multiple industries Product Literature and Sample Displays and International Catalog Exhibition Program/ITA?U.S. Department of Commerce 1b. Select Targeted Promotion

Trade Shows Major overseas shows often booked years in advance. However, you can still participate if a trade assistance organization or industry association has already reserved a pavilion or booth space for eligible exporters. For example, the U.S. Department of Commerce sponsors overseas trade shows abroad, either directly or through a "certified" private organizer. –U.S. exporters can secure booth space for a fee, sometimes as late as six months before the start date. Typically, Government- sponsored events offer personalized services not otherwise available, such as delivery of your goods to the site, turnkey booth set-up, "repfind" assistance, embassy briefings, etc.

Mass Promotions Company Web site. Export Directories. Unlike directories of manufacturers, export directories only list companies actually engaged or interested in exporting. –Export company directory - lists the companies by name and industry category. Most such directories provide limited details about a listed company's export products (e.g., My Exports Exportshttp:// The Commerce Department's BuyUSA directory gives more company information.BuyUSA –Export product directory lists the products each company offers for export, often with detailed descriptions and images (preferable) (e.g., CITD Trade Directory Commercial News USA)CITD Trade Directoryhttp:// Commercial News USA Export "sell" offers. You can post your own "offers to sell" in a number of different electronic trade lead systems, such as the Trade Point ETO service.ETO Trade press ads. Many industry magazines published domestically are also circulated abroad.