Is becoming more successful › New ways of communication, technology › Easy to travel The world is technically getting smaller However, potential.
Published byModified over 6 years ago
Presentation on theme: " Is becoming more successful › New ways of communication, technology › Easy to travel The world is technically getting smaller However, potential."— Presentation transcript:
Is becoming more successful › New ways of communication, technology › Easy to travel The world is technically getting smaller However, potential success lies in: › identifying the greatest areas of potential profit › developing global strategies that function effectively
Involves the firm in making one or more marketing mix decision across national boundaries The firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe Involves more than one nation working for a profit Flow of company goods and services to consumers or users
Activities coordinate and integrate across multiple country markets Managers focus on product markets Where groups of customers are seeking shared benefits, or to be served with the same technology Leverages a company’s assets, experience, and products globally upon adapting to what is truly unique and different within certain countries.
Includes a vast array of: › social, economic, and political conditions combined with other responsibilities Entry level positions include: › research, planning, and coordination efforts most likely at a company’s central office
Examples of companies that have International Marketing positions include: › Colgate – Palmolive, CPC International, Eli Lilly, Gillette, and Nestle Advertisement in China Advertisement in USA
Good communication skills Research skills Critical thinking skills when searching for International Marketing jobs.
These companies usually hire people who have shown their working experience in domestic operations The best way to obtain a sort of International Marketing position is to begin in a domestic sales job position or work for an international company Also great communication skills, research skills, and critical thinking skills are a huge plus
Being fluent in a related foreign language Or have lived in one or more of the countries the company trades Have a solid and broad foundation in marketing Lastly a bachelors degree or MBA is highly suggested
Nature of Work: Oversee advertising and promotion staffs, which usually are small, except in the largest firms Small Firm: managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out
In larger firms, advertising managers oversee in-house account, creative, and media services departments. › Account Executive - manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients › Creative Director - oversees the copy chief, art director, and associated staff. › Media Director - oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—to disseminate the advertising.
The Business world can be extremely competitive Take time to research the company and countries it works with › Knowing the culture, history, economics, politics and traditions of the other country can be very beneficial when doing business. This is an easy way to gain respect from your international clients. › Also do as much networking as possible, the more people you know the more successful you will be
Develop the firm’s marketing strategy in detail With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitor In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public Work with advertising and promotion managers to promote the firm’s products and services and to attract potential users
Supervise staffs of promotions specialists Direct promotions programs that combine advertising with purchase incentives to increase sales An effort to establish closer contact with purchasers—dealers, distributors, or consumers— promotions programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events
Median annual earnings in May 2006 were $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers. Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540.