Annual National Folk Festival 2015 by Lok Virsa, Islamabad Sponsorship Proposal

Our Folk Festival with rich media coverage and promotional stuff Opportunity for Marketing through a Richly Featured and Highly Attended Folk Festival of Twin Cities Our Folk Festival with rich media coverage and promotional stuff

National Folk Festival 2015: Overview National Folk Festival of Lok Virsa is the most known and heavily visited annual event of twin cities. Ethos: This Folk Festival is meant to project, promote, disseminate and revive the folk art and craft of this country and to help boost the morale of folk artists and folk crafts people. Crafts people are fully sponsored to display and sell their hand made articles and are rewarded with meritorious awards . Likewise folk artists are fully sponsored and paid for their performances It is a ten day (from 10 am to 10 pm) event (from 3rd April to 12th April, 2015 ) with an average daily turn up of 50,000 to 100,000 persons.

Sponsorship Levels and Benefits Platinum Partner (only 1 and exclusive) (50,00000 Pak Rs) Gold Partners (2 only) (30,00000 Pak Rs & above) Silver Partners (3 only) (20,00,000 and below) Distinguished Partners: who would offer awards to our artists and artisans under the head of corporate social responsibility This National Folk Festival (Lok Mela) offers a wide range of sponsorship opportunities for businesses, organizations or individuals seeking to promote their profile, products and services to a discerning, diverse national audience.

Platinum Partner Benefits (1 only) (5,000,000 Pak Rs) Platinum Partner would enjoy the Solo and Exclusive Flight for Marketing Acknowledgement of Platinum Partnership in all media releases Logo on fliers/streamers Logo and Acknowledgement on Lok Virsa’s Website Acknowledgement at Media launch and VIP events On Spot Branding Opportunities at Prime Spaces Provision of Space for Kiosk at Prime Location in Commercial Sector Invitation to Media Launch, Official Opening & VIP Functions. Acknowledgment from Stage during VIP Functions.

Gold Partner Benefits (2 only) (3,000,000 Pak Rs and above) Acknowledgement of Gold Partnership in all media releases Logo on fliers/streamers Logo and Acknowledgement on Lok Virsa’s Website Acknowledgement at Media launch and VIP events On Spot Branding Opportunities at Prime Spaces Provision of Space for Kiosk at Prime Location in Commercial Sector Invitation to Media Launch, Official Opening & VIP Functions. Acknowledgment from Stage during VIP Functions.

Silver Partner Benefits (3 only) (2,000,000 Pak Rs and Below) Acknowledgement of Silver Partnership in all media releases Acknowledgement at Media launch and VIP events On Spot Branding Opportunities at Prime Spaces Provision of Space for Kiosk at Prime Location in Commercial sector Invitation to Media Launch, Official Opening & VIP Functions. Acknowledgment from Stage during VIP Functions

Distinguished Partners Acknowledgement of Distinguished Partners in all media releases Acknowledgement at Media launch and during VIP events Invitation to Media Launch, Official Opening & VIP Functions. Acknowledgment from Stage during VIP Functions

A Glimpse of Provincial Dance Groups Performances

Contd…

Regional Folk Singers

Artisans-at-Work

Potential Spaces for on Spot Branding

Contd.

Contd.

Contd.

Contd.

Contd.

Contd.

Contd.

Contd.

Contd.

Contd.

General features of Lok Mela Lok Mela is a richly diverse program comprising leading musicians, dancers and folkloric arts and crafts practitioners from all across the country. Regional/Provincial Pavilions: house more than 250 stalls (with 500 artisans) displaying art and crafts; artisans at work exhibitions; folk cuisine; regional folk performances by dance parties, puppeteers, magicians and singers (400-500 artists). Musical Nights (8:00 pm to 10:00 pm) Folk Theatre NGOs and Public Sector’s Pavilion Kids Play Area Commercial area: displays 40-50 commercial stalls; restaurants and promotional kiosks

Contacts: For further information please contact the -------- who will be happy to discuss any opportunities and to meet with you in person. Tel: (051)------ Fax: (051) 9249201 Email: lokvirsagov.pk@gmail.com Lok Virsa (National Institute of Folk and Traditional Heritage), Shakar Parian Complex, Garden Avenue, Islamabad.

"Lets Fly Together" Thanks