Frictionless Commerce CARDPASS Frictionless Commerce CardPass May, 2015

Shoppers Hate Filling out Forms Shoppers have to fill out up to 25 fields to checkout. When shoppers are able to skip typing in their address and credit card info, conversions increase by 15% and as much as by 300% on mobile devices.

Checkout is not easy for your repeat customers 40-50% of your sales comes from repeat customers. But probably only half of your return customers registered, so they have to type in all their info again.  Even worse, according to Forrester, 14% of shoppers abandoned checkout because they forgot their usernames and passwords for their store accounts created with online retailers. In surveys of shoppers with $100k+ household incomes and of mobile users that number went up to 23%!

CardPass eliminates checkout friction CardPass eliminates the need for your customers to remember passwords and allows them to checkout in just a few clicks from any device using a one-time pass code sent to their mobile phone. Shoppers who supply a mobile phone number during purchase are ‘registered’ automatically. Others are prompted to provide their mobile number for security. No changes to your checkout flow or credit card processing are required.

How it Works BEFORE CardPass !

How it Works – new shopper With CardPass shoppers first enter email New shoppers are quietly registered and proceed through your checkout as usual CardPass looks up the phone number they provide to verify it’s a mobile phone and, if not, asks the shopper to provide one.

How it Works – returning customer Returning shopper on the same device does not even need to enter her email address For a returning customer, CardPass instantly sends her a text message and asks to enter the pass code from it. Smartphone users don’t even have to enter a code, just tap on a link in the text message to login to your site. Users can always opt out, use a password or guest checkout.

CardPass enables impulse-buy marketing Not only can CardPass log your customer in without a password, it can also complete the entire purchase for her on your e-commerce site in just a couple of clicks. Your customer is only prompted to enter the pass code from the text message and confirm the shipping method and address. The entire process of adding the product to cart, clicking to checkout, logging in and confirming the order is done automatically by CardPass in the background. This enables you to reactivate your past customers with personalized 2-click-purchase impulse buy marketing campaigns through email, Facebook, etc. that they can see on their mobile device and make that instant purchase in just a few seconds!

CardPass protects you from hackers & fraud Strong passwords are hard to remember for your customers. Weak passwords expose you to potential fraud. Storing user-created passwords makes your database an attractive target for hackers because users tend to use the same password everywhere. CardPass eliminates all these password-related problems. CardPass also defends you and your customers against Cross-Site Request Forgery and phishing attempts with unique approaches for desktops and smartphones that balance security and usability. Vast majority of your return customers will be 2-factor-authenticated AND verified that they are not being phished completely seamlessly. As an optional anti-phishing measure, a small percentage returning on a new non-smartphone device will only have to follow a link emailed to them and only if they need to change the shipping address.

CardPass Benefits Delight your repeat customers by eliminating password hassles  Reduce checkout abandonment, especially on mobile devices Turn more one-time customers into repeat customers Enable personalized impulse-buy 2-click-purchase campaigns Automatic A/B testing to determine effectiveness

CardPass Benefits, continued NOT a new payment/checkout flow Built on top of your existing user/password system for implementation with just two lines of server-side code 5-10% increase in sales You only pay CardPass if your gained net profit is greater than our fees For More Information – Alex Hisen – CEO - (866) 579-2010 - alex@cardpass.io