COM 382 Writing for Advertising and Public Relations Prof. Juliet Davis.

Slides:

Advertisements

Similar presentations

Website & Proposal for Optimum Energy Services All logos, designs and information contained within this presentation is property of Albert Niebla and cannot.

Advertisements

Website & Proposal for.

Marketing Part IV BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Fashion Promotion Through Advertising and the Press

Proudly supported by A future for our past. Heritage – Step Inside! a future for our past heritageperth.com.

4.04 Understand promotional channels used to communicate with targeted audiences.

18 Managing Mass Communications

18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.

Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.

Marketing and Publicity. The arts are very unique The arts are different from a manufacturer who usually creates a product that they try to sell to potential.

Writing for Results: Using Direct Mail to Communicate Mary-Jane Atwater Atwater Communications.

Seminar Pemasaran Strategi Komunikasi.

Public Relations and Advertising

COPY WRITE. DUTIES There are various general responsibilities a copywriter must undertake on a daily basis. The copywriter is responsible for meeting.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Print Advertising, Ch #20 Terms to Know Headline Typeface Copy Color

Types of Advertising Mrs. Wilson Ryle High School.

Publicity & Public Relations. The Marketing Mix Product Price Place Promotion.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Keyboarding Activity “Storyboard”

MARKETING MANAGEMENT 12 th edition KotlerKeller 18 Managing Mass Communications.

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.

Fashion Advertising and Promotion

Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.

1 The Brief What is a brief? –A written document advising where we want to take the brand, containing detailed information such as: Market situation Competitive.

Essential Elements of Advertising

Marketing Essentials Essential Elements of Advertising

Portfolio. Your Company´s Strategy Your Client´s Experience.

How To Get A Career In Advertising Darren Johnson Careers Adviser.

Advertising Manager E-Book Getting the Product Recognized and Sold Created by The University of North Texas in partnership with the Texas Education Agency.

Promoting Product and Services. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed.

Advertising Campaigns

Marketing, Advertising and Public Relations Getting the most Bang for Your Buck!

 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.

Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.

& & CreativityCreativity CommunicationCommunication.

Mr. Davies’ GDI Studio 310.  Business Cards  Stationery & envelopes  Invoices  Brochures  Websites  Internet banner ads  Print ads  Posters 

Chapter 11 Marketing Communications Copyright 2006 Prentice Hall Publishing Company 1 Integrated Marketing Communications.

Media Analysis Questions. What is Media? Media is the use of communication channels through which news, entertainment, education, data, and promotional.

Graphic designers use film media, print, and electronic devices to create designs. They create designs for ads, brochures, products, web pages, and logos.

BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING I can help you ANALYZE & PLAN your advertising program for optimal effectiveness.

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1.

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 13 Art Direction and Production.

The Interactive Media Industry Organisational Structures and Job Roles Research: Skillset.org.

Promotional Strategies Developing a Promotional Mix.

How To Get A Career In Advertising

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

ADvertising or adVERtisement ? advertising ADvertising.

Chapter 19 Advertising and Publicity. What is the difference between advertising and publicity? Advertising- paid announcement Advertising- paid announcement.

Ad & PR Lab Panteion University. Hello once again.

$10 Million Dollar Copywriting Course

Time Service Goals Request Type Estimated Time

The Graphic Design Career

Analyzing Media Messages

Innovation & Invention Advertisements

14.2 Media Measurement and Rates

MARKETING MANAGEMENT 12th edition

Marketing Management, 13th ed

My "When I See Advertisements" Story

6.02 Exemplify advertising

Marketing Management, 13th ed

MARKETING MANAGEMENT 12th edition

Remember: Expository = Expose

Advertising vs. PR.

Prepared by ms. dale 5.7 Media

Objectives To gain a basic understanding of the Marketing Communications Pathway. To discover career options available within the Marketing Communications.

Presentation transcript:

COM 382 Writing for Advertising and Public Relations Prof. Juliet Davis

My Goal  To prepare you for a world of advertising and public relations  Client side or agency side (big or small)  Everyone going into these careers will also need to take ART 206 Intro to Graphic Design (PhotoShop, Illustrator, QuarkXPress)  Also consider taking the new 400-level course in Campaigns.

First Things First Copywrite vs. Copyright (not the same) Goal of all copywriting: At the lowest cost to the advertiser, persuade the viewer to do something: (usually buy something) Copywriters usually work closely with art directors. Ad writers have to be the best to get through the clutter. So, advertising is a tough business. We are exposed to approx. 3-4 thousand ads per day. Most ads are completely ignored. Before you break the rules, you have to know the rules. We’ll show you how to do both. We wil be writing print ads, press releases, TV commercials

The Copywriter’s Handbook What You’ll Miss (but feel free to read)  CH 7: Direct Mail (important specialty)  CH 8: Brochures, Catalogs, Annual Reports, Flyers, etc.  CH 9: Writing PR Materials We cover press releases but not feature stories, query letters, speeches, newsletters.  CH 10: Writing Commercials (TV) We review TV but not radio (from COM 225)  PART III: The Copywriting Business