RSAC Ad Hoc “Why Membership Matters” Summary for RSAC Meeting Jan 2014 Karen Copper

Ad Hoc Committee Members Karen Copper Jayant Ramakrishnan Luisella Giulicchi Alexander Pechloff Career & Workforce Development Committee Participants: Bob Wessels

Action Item 6: Merri Sanchez is to prepare a communication to sections requesting feedback on the awards proposal. Feedback is to go through the RACs. Action : Staff to survey/research those members who use this vehicle for membership renewal and report at August RSAC meeting. Action Closed. This action resulted from the desire to decouple the membership and conference registration. About 70% of those that join via a conference drop their membership, citing that they don’t see value in membership, they only wanted to attend the conference. With the overall membership numbers declining, now is not a good time to decouple membership and conference registration. We need to address the problem, which is showing/communicating the value of AIAA beyond the conference. RSAC Action

Look at how/what we can use at the Forums to instill in members that Membership Matters. Other ways to address the issue: Sections need to start communicating why membership matters, especially to new members. Staff to add codes to the reports and/or the Datamaker to show how members joined. Include the messaging in the Membership webinar. Staff will look for ways to communicate the message throughout the year. Provide the Regional Directors with the join data so they can communicate with new members. Task

1.Acceptance in Professional Society – credibility that distinguishes from peers 2.Competition with industry peers or other like professional peers – measurement of professional development 3.Leadership development in Professional Society speaks on individuals capability beyond workplace leadership 4. Diverse management skill development and demonstration 5.Encourage pursuit of AIAA ATF and TF advancement as distinguished capability 1.Sectionidentify individuals for nomination 2.Individual pursue Nomination by Section “Why Membership Matters” to Individuals

1.Visibility to Industry 2.Individual Employee members provide credibility to Corporation 3.Gain vital data, ideas, concepts, research information to Corporation from member involvement 4.Employees work to their passion 5.Provides platform to reach back to their schools for increased workforce development, 6.Employee development 7.Identification of niche skills leading to partnerships, supply relationship building “Why Membership Matters” to Corporate Members

1.Provides critical mass to do great things 2.Power behind AIAA to promote aerospace policy to support the industry 3.“Chamber of Commerce” for the conglomeration of congregate membership of institute 4.Maintain fiscal stability 5.Provides consolidation of policy positions (committees of variant participants) 6.Provides governments with stature and respect for promoting aerospace across the world 7.Image defined the membership “Why Membership Matters” to the Institute

“Why Membership Matters” to Industry 1.Trade avenue 2.Provides benefit to 2 nd tier aerospace industry non-corporate industry (often corporate member supply chain) with employees (AIAA members – see individual list), technology developments 3.Ensure trade balances are equitable via public policy position recommendations to governments and intra-governmental trade delegations 4.Support of R&D budgets via public policy position

“Why Membership Matters” to Academia 1.Wealth of technical storehouse of data 2.Greater individual access to peer reviewed journals, papers, data 3.Honor in academia to be on a TAC or to lead a TAC 4.Networking globally in aerospace education 5.Student Paper Competition allows professors to train students in areas of leadership qualities, ethics, fiscal responsibilities, organizational skills

1.Corporate/Industry/Academia not actively encouraging membership 2.Sections not actively recruiting new members 3.Sections not welcoming new members 4.New members left feeling disengaged Next Steps Identify Concerns and Non-supportive Actions –

Resolution Identify Proactive Remedies