Martial Art RADIO Champions Way Webinar Host: Ms. Renee Nolte Krav Maga Sidekicks College Station, TX
MMA-RADIO SHOW
SEASON III & WHY… SPREAD THE ART TO ALL SPORT FANS. INFORM THE PUBLIC OF MARTIAL ART BUSINESS, ADDING CREDIBILITY. MARTIAL ARTS TO BE RECOGNIZED FOR IT’S MANY LAYERS WITHIN AND GAIN INTEREST ABROAD. EXCITING, ENTERTAINING, FUN, BUILDS RELATIONSHIPS, & INSPIRING !
Diversity in Radio FM AM XM (MY GOAL) MORNING SHOW SPORTS SHOW COMMERCIALS LIVE SPOTS (TESTIMONIES)
AM VS. FM AM AUDIENCE APPEALS TO MEN, THERE ARE MORE MEN IN MARTIAL ARTS… AM AUDIENCE ON A SPORTS CHANNEL HAS SERIOUS SPORT FANS… Fitness, Self Defense & MMA all tie into Sport Topic’s, it fit’s so well with the current program The casual sports fan will recognize Martial Arts The stories of Martial Arts appeal to guys: getting in shape, learning Karate/ Krav Maga / MMA, as well as Family ties…
Program Director Perspective Professional addition MMA is fast rising sport A way to be a part of it Cutting Edge In sync with Sports Fan’s lifestyles.. Personal Rewards Hard core listeners think it’s cool!
APPEAL TO THE LADIES DRIVING TO WORK MORNING SHOWS THINK ABOUT KIDS, FITNESS, S.D. LIVE SPOTS, CASUAL TALK, JOKES KIDS AND MOMS HEAR MUSIC INBETWEEN RADIO TALK
BUILDING RELATIONSHIPS WITH MEDIA PROFESSIONAL AND PERSONAL INTEREST IN THE SAFETY & WELLNESS OF THE STATION EMPLOYEE’S STATION EMPLOYEE’S BECOME LIFELONG STUDENTS & FRIENDS, and sometimes your best students! YOU BECOME A RADIO PERSONALITY THEY CAN BECOME COUNSEL & FEEDBACK TO HELP YOU BUILD A BETTER BUSINESS
HISTORY 101 Ms. Renee’s Radio Success Began ad’s 1999 with AM & FM Student’s involved in recording / retention Voiceover & DJ commercial’s Family & Staff commercials Program Director has called me for latest in News, Current events, triumph, & tragedy for expert feedback
Local Support & National Support Local businesses recognize name/brand/voice and offer to help advertise… Police officers, postal workers, parent support… Industry Leaders & Product’s want to support you for supporting them
R.O.I. Return on Investment Website hits leads Walk-in’s Call’s T-shirt recognition All generated by Radio recognition Personal Growth, you learn more about the media and business.
Krav Maga Sidekicks Enrollment Breakdown 25% Radio Advertisement 25% Word of Mouth 35% Internet 15% T-shirts, flyers, events, demo’s, Chuck Norris, and etc.!
RADIO OFFERS CREATIVE STREAMS TIE INTO SCHOOL EVENTS/FUNCTIONS TOURNAMENTS LOCAL / ABROAD MMA-FIGHTS/ SPAR WARS WEEKLY BRIEFS GET INVOLVED IN RADIO FUNCTIONS SOCIAL FUNCTIONS / NETWORKING BUILD RELATIONSHIPS IN COMMUNITY
HOW TO BEGIN BOOK A MEETING WITH SALES REP BOOK A SECOND MEETING ASAP SHARE YOUR BUDGET, THEY MAY NEED TO GET CREATIVE, BECAUSE THEY WANT YOUR BUSINESS ! CHOOSE A RELATIONSHIP PENDING ON OUTCOME, SHORT, OR LONG TERM. BOOK ANOTHER MEETING AND SHARE RESULTS BRING MERCHANDISE AND SHARE YOUR VISION. KEEP THEM INFORMED OF YOUR GROWTH AND YOUR ACCOMPLISHMENTS, THEY WILL SUPPORT YOU. AND…KEEP BOOKING MEETINGS!!!
TIME VS. MONEY YOU MAY GET CREATIVE AND BARTER WITH PROGRAM DIRECTORS, DJ’S. USE RESOURCES TO TRADE OR MONEY FOR RADIO SUPPORT TOOLS LIKE MAGAZINES OR NEWPAPERS OR LOCAL SPORT EVENTS OFFER PRIVATE LESSONS TO SHARE THE BENEFITS, IT WILL GET RESULTS! OFFER SPECIAL’S ON AIR, JUST FOR MENTIONING THE STATION…
JOYS OF BUSINESS RADIO FINDING CREATIVE WAYS TO DEVELOP AND USE RESOURCES RADIO ALLOWS YOU TO BREAK UP ROUTINE OF MARKETING # 1 FORM OF ADVERTISING VS. NEWSPAPER & T.V. TARGET AUDIENCE RADIO AD’S SAVES MONEY
SCRATCHING THE SURFACE My Goals are to share more than Martial Arts physical benefits, sharing the leadership benefits that Martial Arts provides through Positive Instruction is an importunate service indeed, and everyone wins. Having the greatness of all it is the key! So keep up and persevere, achieve greatness throughout. Personal and Public be your best in it, no matter what! -Renee Nolte