What’s happening at PBS? Jim Kutzner / PBS February 16, 2011

Hollywood Post Alliance Technology Retreat2 Major Initiatives at PBS  Internal - Media Operations Center (MOC) Workflow modifications ○ Increased API, SOAP and Web Service calls to manage and expand file delivery to distribution outlets Continuing to increase the number of publishing outlets ○ Like everyone, we’re going to where the viewers are  Internal – Network Operations Center (NOC) Automating internal alerts in the Increase performance and availability w/o increasing costs Power & HVAC upgrade at the NOC

MOC - In Development Automate file submission and QC

Hollywood Post Alliance Technology Retreat4 Near term-Major Initiatives at PBS  External - File delivery from Producers Multiple submission formats being considered and tested at PBS Developing automated workflow and technology behind it for file delivery Need to define wrapper and essence

Future File Submission Workflow Metadata MOC QC/Arrival Notice Query and automated check-in process Add to Transfer Queue Metadata to be added at staging process prior to entering MOC Registration to occur in MAM

Hollywood Post Alliance Technology Retreat6 Near term-Major Initiatives at PBS  External – Next Generation Interconnection System (NGIS) Non-real-time file delivery to all stations ○ Will be placing systems at stations to receive, store, and transcode (as necessary) files ○ In Alpha test now Change in the distribution codec ○ MPEG2 to MPEG4 (encoders, station IRDs) ○ Timetable: During the next 12 months

Hollywood Post Alliance Technology Retreat7 Near term-Major Initiatives at PBS Disaster Recovery Site ○ Develop complete delivery system for most PBS services from an alternate location ○ Develop automated file delivery from the MOC to the DRS ○ Develop remote management ○ Timetable: Underway, completed in next eighteen months Station Services Help Desk ○ 866-CALL-PBS ○ Continuing to add functionality and support features

Hollywood Post Alliance Technology Retreat8 Major Public Television Initiatives  Mobile DTV Three public stations on the air now Expect up to 20 more by mid-2011 Assessing our place in the ecosystem  Broadband Plan – reactions? Where are we going and when?

Hollywood Post Alliance Technology Retreat9 Other Projects  PTV created a “Quality Group” in an attempt to improve technical quality of productions Cornerstone is a series of workshops around the country (San Fran, Twin Cities, Boston, Nashville, New York, Vegas) Web site collection of presentations and videos of workshops ( Testing subgroup

Hollywood Post Alliance Technology Retreat10 PBSKIDS.org  PBSKIDS.org was the number one video site for kids video streams in January. Nearly five million kids watched over 104 million video streams.  PBSKIDS video viewers spent over 54 minutes watching video in January, nearly twice as many minutes as the average for the kids category.  In January, PBSKIDS set a new monthly traffic record with over 10 million unique visitors.

Hollywood Post Alliance Technology Retreat11 PBS.org  Nearly 14 million visits in January  More than 5.3 million videos viewed in January, a new monthly record Over 1 million of those streams on iPhone and iPad apps  PBS.org video viewers spend nearly 52 minutes a month watching video

Hollywood Post Alliance Technology Retreat12 Mobile/Apps  iPhone and iPad apps have exceeded 1 million total downloads  Released 10 Kids Apps two have hit #1 in the educational games genre.  First Kids app SUPER WHY! Released on iPad at launch

Hollywood Post Alliance Technology Retreat13 Implemented COVE (Comprehensive Online Video Ecosystem)  National / Local video publishing platform  Common video publishing platform for all stations & PBS  PBS Publishes video content for video.pbs.org Publishes feeds of national programs to stations  Local stations Brand video portal Add local content Organize national and local content as they wish