1. Social Media Check-Up PBS Interactive Webinar February 22 nd 2011 1pm EST Today’s webinar will incorporate a LIVE demonstration of Cover It Live. Take full advantage of this webinar by visiting the link below http://to.pbs.org/cildemo

2. Top Social Trends for Media in 2011 Checkin Based Marketing Expands Mobile/Multi-Screen Engagement Consumer Content Curation (Flipboard/Paper.ly) Social Commerce

3. National Social Network Activity PBS Facebook Fan Page –568,000 Likers @PBS Twitter Profile –678,000 Followers –Twoolr Reports

4. National On-site Activity PBS.org –Nearly 15,000 Likes/month –Nearly 50,000 Shares/month –Very high rate of engagement on posts Video.PBS.org –11,000+ Likes/month –20,000+ Shares/month

5. Social Media Strategy Housekeeping

6. Facebook Fan Page Updates Tab Applications are now in the Sidebar Photo Strip at the top Smaller Profile Picture Featured Favorites Declutter your wall Post as the page (on other pages too) iFrame support

7. Engage Site/Directory Redesign Migration of the former Engage site into PBS’ Bento platform, aligning with the redesigned PBS.org Updated Twitter Directory New Facebook Directory

8. PBS Video: Viral Player Sharing Has Its Benefits Increase your video views Great for viral distribution to new communities you wouldn’t otherwise reach Good source of inbound links for SEO Unique asset for keeping influencers engaged and writing about your content Tips: Turn on embed/sharing capabilities Encourage Sharing: – Tell site visitors about the embed feature – Work the embed feature into your pitches to journalists and bloggers – Ask featured guests to include video on their sites In COVE admin, include direct link to relevant program page (don’t use vanity URL)

10. Social Media Tools

11. Disqus 117 Sites Onboarded 2,000+ comments/month 14% Registration rate Registered User Base

12. StoryBoard 35 UGC Campaigns in 2010 –1,411 Submissions by 6 shows and 4 stations –2009: 45 campaigns by 10 shows and 9 stations Moving to Open.PBS for collaborative development

13. Share Sharing partner remains Gigya –Best resource for documentation is on the Gigya wiki. –New ‘reactions’ and ‘simple’ widget lowers the bar for your users to share content Analytics are best in class, including return traffic and demographic data. Other Share button providers sell your analytics data, and data about your users

14. Widget Builder 131 Widgets created by 16 stations and 7 shows Templates include –Automated Video player –Video playlist player –Javascript headlines widget –RSS feed widgets

15. UUA Recent Enhancements* –Logout –Enhanced API allowing for multi-platform registration and login experiences Upcoming work –User Profile Enhancements –Visual Design Improvements *Provided by PBS Education group

16. CoverItLive – Live Web Events PBS has licensed the Enterprise version for producers

17. Q&A