An Introduction to: Market Share Through Meaningful Mind Share Thought Leadership-based Demand Generation Initiatives

Copyright 2010, All Rights Reserved for BizTechReports 2 What is BizTechReports?  Independent Reporting Agency for the community of interest concerned with the evolving role of current and emerging technologies in enterprise markets.  Consultative Content for organizations pursuing thought leadership-based demand generation initiatives.  BizTechReports explores the role that technology products and services play in the overall economy or in specific market segments.  We do not endorse products or services…We explain how our sponsoring organizations see key technologies and markets evolving to define solution requirements.

Copyright 2010, All Rights Reserved for BizTechReports 3 Thought Leadership-based Demand Generation Initiatives BizTechReports works with sponsors to:  Produce credible, authoritative and objective content that is delivered to highly targeted audiences.  Contribute to the body of knowledge and put technologies into a context that decision makers can understand and appreciate.  Capture meaningful mind share…a prerequisite for market share.  Execute BizTechReports Branded Consultative Go-to-Market Campaigns.

Copyright 2010, All Rights Reserved for BizTechReports 4 Our Approach  Consultative – Our editorial team applies a qualitative and quantitative understanding of the marketplace to put technologies, applications and offerings into a business decision-making context. This enables our client sponsors to illustrate the business value of their offerings while demonstrating their thought leadership on key issues.  Go-To-Market – We leverage multiple mediums to deliver our content, including BizTechReports-branded Survey Reports, White Papers, Case Studies, Webcasts, Podcasts and Live Roundtable events.  Integrated Initiatives – We provide a series of integrated ongoing activities that bridge the gap between research, marketing and sales. Provides multiple ways to capture customer attention. Demonstrate Objective Business Value to Target Markets Consultative Go-To- Market Initiatives Translating Theory Into Action

Copyright 2010, All Rights Reserved for BizTechReports 5 Anatomy of a Consultative Communications Initiative Phase I Consultative Content Creation Phase I Consultative Content Creation Phase II Consultative Syndication & Distribution Phase II Consultative Syndication & Distribution Phase III Consultative Community Development Phase III Consultative Community Development Phase IV Consultative Round Tables Phase IV Consultative Round Tables  End-customer Based Field Surveys  In-depth Interviews with Sponsor, Sponsor’s Clients, Third Party Subject Matter Experts  Press Releases Announcing Findings  Broad Syndication  Search Engine Optimization  Survey Results  Webinars  Case Studies  Multimedia Platform  Membership- Based  Live Event  Third-Party Moderated  Qualified Attendance  High Touch  High Quality Feedback

Copyright 2010, All Rights Reserved for BizTechReports 6 What does BizTechReports Deliver?  Independent Field Surveys  White Papers  Case Studies  Moderated Webcasts  Moderated Podcasts  Live Executive Events  Distribution and Syndication.  Over 2 million unique visitors go to web sites of the media partners that carry BizTechReports summaries along with other articles and analyst reports.  Capture High-quality Registrants  Readers must sign-up to receive the full text of our reports or to access our branded Web Casts and Podcasts.

Copyright 2010, All Rights Reserved for BizTechReports 7 Clients and Media Partners Include:  Microsoft  CompuCom  IBM  Bloomberg  CA  Riverbed  IDG Enterprises (CIO Magazine)  CMP Media (InformationWeek)  McGraw Hill  United Communications Group