Marketing ME The Importance of Personal Branding Sandi Verrecchia MBA, CMC, CPCC Satori Leadership and Life Coaching

A Brand is a Relationship

When you think of Top Brands what comes to mind?

Describe Madonna’s Brand?

Madonna Innovative Singer Influential Inspiring Sexual Dancer Composer Actor Mother Pushes the envelope and has more than just confidence – she has guts

Who Owns This Brand? The women behind the man Family first Well spoken Lawyer Smart Fashion leader – yet conservative

Personal Brands are Distinctive

Personal Brands are Relevant

Personal Brands are Consistent

Brand Killers Authenticity –Trying to be someone you are not

Brand Killers GOOGLE Social media –Facebook –MySpace –Twitter –YouTube Self Doubt

Brand Enhancers GOOGLE Social media –Facebook –MySpace –Twitter –YouTube

4 Steps to Living YOUR Brand 1.Define your values 2.Define your personality 3.Create your Brand Promise 4.Write your marketing plan

Defining YOUR Values Get clear on your values What is important to you? What will you tolerate and not tolerate?

Defining YOUR Values List all your values – real or perceived Are these YOUR values or imposed values? What will you not tolerate What are YOUR core values? The values that define YOU ListCross outCircle Read Out loud

What is Your Personality? Create a personality map Clearly define the roles that you have in life – What roles define you? What traits, characteristics and behaviours define you? What is your style? How do you get things done?

Write YOUR Brand Promise

Brand Promise Something that you aspire to be and is fundamentally YOU

Brand Promise 5-8 words - developed from your values and personality work Deep meaning to you personally Helps define your decisions and actions to have a meaningful impact on someone else Your commitment to how you are to be for others

Brand Promise Examples: –“Smart ideas put into action” Smart Thinks outside the box Action oriented Values movement and change Keen insight into personal self worth

Brand Promise Examples: –“The insight to guide, the compassion to inspire” Mentor Compassionate Insightful Values sharing Lives to help others

Brand Promise Examples: –“The touchstone of hope, with deep intentionality” Teacher/coach (role) A rock like beacon (characteristics) Strong commitment to support others in their journey (style) Underlying value of helping and support

Develop YOUR Personal Marketing Plan

Personal Marketing Plan Document that outlines your brand roadmap –Living and breathing document –Refer back to it often –Helps you stay on course

Personal Marketing Plan How do I ensure my brand statement is consistent across the various roles I play? What do I need to do (differently) to build my brand equity? How do I make my brand promise distinctive and relevant to others across the various roles I play? When will I start living my brand promise? How will I measure my success?

Step 5 Put your hard work into action and Start Living Your Brand

Start Living it…. ☺Be Authentic and YOUR Brand Will Last ☺Stay true to your values ☺Use your plan as a road map; veer when needed but stay on course

Questions? Sandi Verrecchia Satori Leadership and Life Coaching Satorilifecoaching.com