18/05/2015Unit 2 (a) Transactional Websites Unit 2 Assessment Criteria (a) 18 marks
18/05/2015Unit 2 (a) eportfolio Structure Suggested eportfolio structure for assessment criteria (a) Introduction Browsing Making a purchase Conclusion
18/05/2015Unit 2 (a) Introduction Choose a transactional website to investigate Write an introduction explaining The purpose of the site What products / services are offered Why you chose this site
18/05/2015Unit 2 (a) Investigation Investigate the website including explanatory text and well chosen (and optimised) screen shots. Discuss The structure of the site Features that catch your attention Product search, selection and information such as reviews, ratings and images Methods used to capture customer information (both overt and covert) Customer authentication Techniques to engage, retain and entice customers Virtual shopping baskets How is a purchase made – checkout – logon - confirmation Security Feedback What about returning goods
18/05/2015Unit 2 (a) Investigation Customer information is usually recorded. Consider Analysis of purchase histories and sales information Loyalty schemes Surveys Competition Cookies Spyware
18/05/2015Unit 2 (a) Assessment Evidence Investigate a suitable transactional website Describe the main features of the site’s design Evaluate the overall effectiveness of the site’s design suggesting areas for improvement