1. Practice of Terminology
Visual Literacy
Practice of Terminology

2. For each advertisement
What is the message of the advertisement? (1)
What is the purpose of the advertisement? (1)
How has colour been used to convey the message? (2)
Identify and describe colour scheme (1)
Connect colour to message of the advert (1)
What is the impact of the salient image? (1)
Identify and describe the salient image(1)
Connect salient image to the message of the advert (1)
How do the visuals and text work together? (2)
Identify and describe one visual and the text (1)
Discuss relationship between the two (1)
Identify two other visual techniques and discuss their impact (4)
Identify techniques (2)
Connect each technique to the message of the advert (2)

4. For each advertisement
What is the message of the advertisement? (1)
What is the purpose of the advertisement? (1)
How has colour been used to convey the message? (2)
Identify and describe colour scheme (1)
Connect colour to message of the advert (1)
What is the impact of the salient image? (1)
Identify and describe the salient image(1)
Connect salient image to the message of the advert (1)
How do the visuals and text work together? (2)
Identify and describe one visual and the text (1)
Discuss relationship between the two (1)
Identify two other visual techniques and discuss their impact (4)
Identify techniques (2)
Connect each technique to the message of the advert (2)

6. Choose 1 of the next advertisements
What is the message of the advertisement? (1)
What is the purpose of the advertisement? (1)
How has colour been used to convey the message? (2)
Identify and describe colour scheme (1)
Connect colour to message of the advert (1)
What is the impact of the salient image? (1)
Identify and describe the salient image(1)
Connect salient image to the message of the advert (1)
How do the visuals and text work together? (2)
Identify and describe one visual and the text (1)
Discuss relationship between the two (1)
Identify two other visual techniques and discuss their impact (4)
Identify techniques (2)
Connect each technique to the message of the advert (2)

7. Choose 1 of these advertisements

8. Choose 1 of these advertisements

9. Choose 1 of these advertisements