1. AO4 – Investigate one e-commerce website
You choose a website and describe its main features and benefits

2. Assessment Objective 4 - Investigate one e-commerce site
It must be an e-commerce site e.g.
on-line shop, booking site, auction site, music download site etc.
Identify who is the site aimed at and what is its purpose
Describe in your own words the services provided and include screen shots
Include your own observations on how well the site works
Describe how well you think the site meets its purpose
Use correct terminology

3. Identify the website Name the website
What is the purpose of the website?
Is it to sell a wide range of CDs or to book cheap flights or to offer a specific service?

4. Who is the audience?
Is it a specialist site or does it appeal to a specific age group or type of person?

5. Describe the features of the site
Use the site – screen-print and write up your observations
Homepage –
first impression – how welcoming is it?
navigation – how do I find what I want?
Searching for what you want – how easily can I find it?
Does it have additional information about the products/services e.g. customer reviews, ratings
Buying your product/service –
how easy is it?
do you feel safe buying from this site?
Additional information
Summary (how well does the site meet its purpose?)

6. Points to remember
Proof read your work – some of the grammar and spelling is awful
Copying chunks of text from the internet is plagiarism (illegal) and will not get you any marks
It must be your own work
Use proper section headings and lay out your work neatly
Number your pages and put your name in as a footer
Don’t use text language e.g. “u” instead of “you”