1. G050: Lecture 02 Evaluating Interactive Multimedia Products
4/23/2017
G050: Lecture 02 Evaluating Interactive Multimedia Products
Mr C Johnston
ICT Teacher

2. 4/23/2017
Session Objectives
Know a range of features used within interactive multimedia products,
Know criteria which can be applied to multimedia products so they can be evaluated,
Be able to discuss the positive and negative points of a multimedia product.

3. Multimedia Product Features
4/23/2017
Multimedia Product Features
Media
Text
Bitmap graphics inc photos
Vector graphics
Graphs
Tables
Borders / shading
Animation
Movies
Sound effects
Speech
Backing track
Interaction
Navigation Buttons
Main / Sub Menu
Drag and Drop
Select Answers / Keep Score
Custom routes
Help / Useful Suggestions
Enter text and something happens

4. 4/23/2017
What Makes A Good IMMP?
The whole product suitable for its target audience and purpose,
Delivers the content in a clear way which is easy for the target audience to understand,
It functions correctly.

5. Evaluation Questions 4/23/2017
Don’t forget to include comments about help and install instructions – these are often omitted.
1. How accessible is the product and how do you navigate through it? (Are there alternative pathways? Is the method of navigation suitable for the intended audience?) How could the product be improved in terms of navigation and accessibility?
2. Is the content of the product suitable for it’s aim and purpose? Would you remove or add any content to the product? Are any other changes to content you would recommend?
3. Does the product have an appropriate house style? What impact does this have? Would you make any changes to the style to improve visual impact?
4. How interactive is the multimedia product. How does this meet the aims of the product? Could this be changed in any way to improve the product?
5. How has the product made use of colour and text? Is it suitable for the intended audience and purpose? Would you make any changes to the font or colours?
6. Has the multimedia product made effective use of graphics? Are different types used? Do they enhance the product? Would you make any changes to the use of graphics?
7. Does the product make any use of sound? Is this effective? Would you make any changes to the use of sound?
8. Does the product make use of video or animation? If yes, does it make the product more appealing to the intended audience? Would you make any changes to the use of video or animation in the product?
9. How effective is the overall presentation of the product? Would you make any changes to the overall presentation of the product?
10. Overall, how well does the product meet the needs of the intended audience? Is it fit for purpose?

6. Exercise #1 - Practice Evaluation
4/23/2017
Exercise #1 - Practice Evaluation
Read through the Multimedia Notes From DiDA Course which are on my website.
In groups use the evaluation form on my website to evaluate the example product on my site made by dove. 6

7. 4/23/2017
Writing Task A
Use an evaluation sheet – this will be used to make notes on and form an appendix of your report – include as much detail on this prompt sheet as possible,
Write 2 formal evaluations using the prompts in the assignment to help. Ensure for band 2 and 3 you include details of the features and why you want to use them in your own.
You also will need to write a conclusion which compares the two products
THEY MUST BE NON-WEB BASED otherwise marks will be 0 7

8. Mark Scheme Band #1 (0-1 marks) Band #2 (2-3 marks)
4/23/2017
Mark Scheme
Band #1 (0-1 marks)
You describe two non web-based multimedia products and draw some conclusions about features to include in the design of your final product.
Band #2 (2-3 marks)
You describe two non web-based multimedia products and compare like with like to draw some conclusions about features to include in the design of your final product.
Band #3 (4-5 marks)
You produce a report which critically evaluates two non web-based commercial multimedia products, discusses the good and the bad features of each, and fully explains how each product has influenced the design of your final product. 8

9. Evaluation Writing Frame – Band 2
4/23/2017
Evaluation Writing Frame – Band 2
Title Page
Contents Page
Details of the product being reviewed
Description of audience and purpose
Description of the contents
Description of what impact the product has on audience – (what feelings does it generate, what does it leave you thinking)
What techniques and tactics (images sounds, animation installation / help etc) are used – what ideas do they give?
Description of how the user interacts with the product – what ideas do they give?
Summary table showing features / styles / techniques / content used and how they give ideas for your product
Product #1
Include Screen Shots To Illustrate Points
Details of the product being reviewed
Description of audience and purpose
Description of the contents
Description of what impact the product has on audience – (what feelings does it generate, what does it leave you thinking)
What techniques and tactics (images sounds, animation installation / help etc) are used – what ideas do they give?
Description of how the user interacts with the product – what ideas do they give?
Summary table showing features / styles / techniques / content used and how they give ideas for your product
Product #2
A discussion which compares the two products
- what is similar between them and what is different?
- what can you determine is good practice when producing IMMP?
- what features should your product defiantly have 9

10. Evaluation Writing Frame – Band 3
4/23/2017
Evaluation Writing Frame – Band 3
Title Page
Contents Page
Details of the product being reviewed
Description of audience and purpose
Description of the contents
Description of what impacts the product has on audience
Description of what impact the product has on audience – (what feelings does it generate, what does it leave you thinking)
What techniques and tactics (images sounds, animation, installation / help etc) are used – what ideas do they give?
Full explanation of what the products good points and bad points are – what ideas do they give?
Comments on how appropriate the product is at effectively communicating its message
Comments on how appropriate the product is at encouraging the viewer to remember the message
Improvements which can be made to the product
Summary table showing features / styles / techniques / content used and how they give ideas for your product
Product #1
Include Screen Shots To Illustrate Points
Details of the product being reviewed
Description of audience and purpose
Description of the contents
Description of what impacts the product has on audience
Description of what impact the product has on audience – (what feelings does it generate, what does it leave you thinking)
What techniques and tactics (images sounds, animation installation / help etc) are used – what ideas do they give?
Full explanation of what the products good points and bad points are – what ideas do they give?
Comments on how appropriate the product is at effectively communicating its message
Comments on how appropriate the product is at encouraging the viewer to remember the message
Improvements which can be made to the product
Summary table showing features / styles / techniques / content used and how they give ideas for your product
Product #2
A discussion which compares the two products
- what is similar between them and what is different?
- what can you determine is good practice when producing IMMP?
- what features should your product defiantly have 10

11. Exercise #2 – The Real Thing
4/23/2017
Exercise #2 – The Real Thing
Read through the past report and using the mark scheme on slide 8 give the report a mark out of 5.
Using an evaluation form – make notes on the two products
Using the notes you have made and the writing frame produce your report. Ensure you include:
Screen shots to illustrate points
A clear statement of features and how they give ideas for your product
A comparison between the two different products. 11

12. 4/23/2017
Moderation Comments 2011
“In order to access the higher marks in task a, candidates must evaluate the commercial multimedia products, rather than describe them. There must also be a detailed explanation of how the product influenced the design of the product that the candidates produce. A number of candidates evaluated web-based multimedia products rather than non web-based multimedia products. Some candidates produced evaluation that were descriptive in nature rather than a critical analysis of the products; this restricted the marks awarded to a maximum of mark band 2.”
Principal Moderator - OCR Report to Centres June 2011 ©OCR 12

13. Exercise #3: ExampleReport2012
4/23/2017
Exercise #3: ExampleReport2012
Read through the past report 2012 and using the mark scheme on slide 8 give the report a mark out of 5.
What needs to be done to the report to elevate it to full marks??? 13

14. TOP TIPS 2013 Evaluate the product 1st use evaluation sheets to help
4/23/2017
Evaluate the product 1st
use evaluation sheets to help
Proof read the report – no marks for SSPAG but looks bad if fundamental errors
Need +ve’s / -ve’s and improvements for each factor
on the sheet
MARK BAND 3 REQUIRES CRITICAL ANAYLSIS = ANY POINT YOU MAKE MUST BE JUSTIFIED WITH FACT
TOP TIPS
2013
Compare the sample products – conclude what makes a fantastic product
How do specific elements in the sample products influence your designs
Pictures tell 1000% words
Use illustrations to help 14

15. 4/23/2017
Moderation Feedback 2012
“To access the higher marks in task a, candidates need to evaluate the commercial multimedia products, rather than describe them; some schools awarded mark band 3 for descriptions rather than evaluations. There must also be a detailed explanation of how the product influenced the design of the product that the candidates produce. Some candidates produced evaluations that were descriptive in nature rather than a critical analysis of the products; this restricted the marks awarded to a maximum of mark band 2.”
Principal Moderator - OCR Report to Centres June 2012 ©OCR 15