1. Controlled Assessment 2015

2. Objectives Understand the requirements of the CA project Describe the features of a C+ piece of work Suggest your own enquiry questions based upon the exam-board set question

3. 3 sections: AO1 – Research & Question Setting AO2 – Planning, Collecting Data AO3 – presentation, Analysis & Conclusions

4. Investigate whether customers in a local retail area are more influenced by price than by ethical consumerism C= 30 marks Read Mark Scheme Mark 2 pieces of work between you Write 5 bullet points: Things needed for a C Re-Read the mark scheme: Highlight anything to clarify Tips to Succeed Things to avoid

5. Critical evaluation What would you do differently? How did investigation go? What went well How reliable is your data? 200 words Explain context of investigation Describe Study Area Key Questions Expectations Annotated Maps 600 Words Primary Data Secondary Data Graphs, maps, sketches, images Linked data to key questions Every point backed up Reference to data/graphs 1000-1200 words Setting the scene Methodology Data Presentation Analysis & Conclusion Evaluation

6. Background Norwich – Why Norwich? Info about shoppers/demographics Locate it – Maps (1 OS – use bing maps + 1 Google earth) NO STREET VIEW Fairtrade Ethical consumerism definitions, background, promotion HW to carry on this research

7. Research Norwich = what/where is it Demographic – what type of people are there? Who is more likely to buy fairtrade/be an ethical consumer? Maps Ethical Consumerism – what is it Trade initiatives – fairtrade fortnight (what are you looking out for?) Fairtrade – what is it, how is it an example of ethical consumerism?

8. Are consumers in Norwich more influenced by price than by ethical consumerism? 1. My Key Questions 2. Expectations 3. Location Details / Background 4. Why is this issue important to geographers? Write your 5 key questions down. Explain why you chose them? Write down your predictions for each KQ. What do you think you will find out? Find out about the area. Describe the location and the issue. Get OS maps. Briefly explain why geographers are interested in this issue