Social Technologies How your chapter can leverage social media Presented by: Jennifer Mathe, GBA ISCEBS Manager Member Services Ann Godsell, CEBS International.

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Presentation transcript:

Social Technologies How your chapter can leverage social media Presented by: Jennifer Mathe, GBA ISCEBS Manager Member Services Ann Godsell, CEBS International Foundation Social Business Strategist

Overview Finding Your Fit, Fitting it In Society/Foundation Social Tour Ideas for Chapters Please Interrupt!

Determine and Prioritize Goals Attract new customers or members? Spread the word about your programs? Reach the media? Retain existing customers? – Sharing information – Strengthening personal connections – Continuing the conversation

Fitting Social Media In— Share the Love Finding your fit – You don’t have to be on every platform – Don’t plant what you can’t water Ask for Help! Make it simple/uncomplicated Set guidelines and structure, not to hold back but to not overwhelm

LinkedIn 1.Individual accounts-maximize ISCEBS Chapter exposure by showing they are a member on their profile, whether following the company page or part of a group. 2.Company pages- view as an extra version of your web site - Set up a company profile - Post events in the products tab 3.Groups-create a group for chapter member interaction and to share chapter updates Society LinkedIn Company PageSociety LinkedIn Company Page and Group Foundation LinkedIn Company Page and GroupGroup Foundation LinkedIn Company Page Group

Twitter Society Twitter Page Foundation Twitter Page This is the meat of the tweet #thisisahashtag Quick and easy way to communicate, connect, share and get shared. Keep connected to media Provides members and meeting attendees a way to share A real-time view of what is happening.

Facebook 1.Personal accounts-help you connect and interact in a more casual, personal way. 2.Business pages-help build fans of your business so you can build awareness of your brand. 3.Groups-connect groups of people for focused interaction 4.Events-set up events for members to connect to and share Society Facebook Foundation Facebook

On the Radar… Blog Foundation to launch blog, Summer 2013 Pinterest Pinterest has become a social media giant with over 10 million users. The Foundation will launch a Pinterest account this spring. Instagram Also growing rapidly in popularity. Some associations are using for conference photo sharing. Google+ Since Google owns it, posting content on Google+ increases search engine optimization. Worth keeping an eye on.

Resources Follow us! facebook.com/iscebs facebook.com/ifebp twitter.com/iscebs twitter.com/ifebp Linkedin.com – search for International Foundation and International Society in Companies Join our LinkedIn groups! Search for International Society and International Foundation in Groups Useful Links Social Media Image Size Cheat Sheet Best Practices in Social Media: A Resource Guide for Associations Pinterest Grows Up & Goes Corporate With New Tools Social Media Image Size Cheat Sheet Best Practices in Social Media: A Resource Guide for Associations Pinterest Grows Up & Goes Corporate With New Tools