HOW TO CREATE A LINKEDIN PROFILE THAT GRABS ATTENTION Alyson Weiss, Social Media Specialist at JVS

Career Moves – a division of JVS  One-on-one & group workshops  Career counseling – helps you figure out what you want to do  Job search coaching  Resume writing  Interview Preparation  LinkedIn Our Services Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Step 1: Strategize Step 2: Turn off notifications Step 3: Start writing! LinkedIn Profile Writing Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Step 1: Strategize  Define your goal.  Identify your target audience. Your Turn ! Type into the chat window your goal for using LinkedIn. Is it to find a job? Change careers? Find clients? Be as specific as possible! Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Step 2: Turn off notifications Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Step 3: Start writing!  Headline  Summary  Experience  Recommendations  Skills & Endorsements  Extra Sections Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline  Think of it as your 120-character LinkedIn elevator pitch  Key components:  Who are you?  What can you offer?  Keywords Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – Transferable Skills Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – “Value Add” Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – “Value Add + Personality” Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – “Mission Statement” Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – Multiple ‘Hats’ Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org Your Turn! Type into the chat which format you are going to use for your headline: 1.Transferable skills 2.Value add 3.Mission Statement 4.Multiple hats

Summary  Key components  Keywords  Results  Contact information  Personality  Format  1 st paragraph – brief introduction. 1-2 sentences.  Body – demonstrates value & key skills with skim-able headlines & key results  Ends with call to action with contact information Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Questions so far? Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Experience  Target to your goal & audience  Results-focused  Examples of your work  Recommendations Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Headline – “Mission Statement” Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Skills & Endorsements  Great source of keywords for recruiters!  Endorsements – networking tool, not self-marketing Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

Extra Sections  Use & re-order  Includes  Volunteer  Projects  Courses  Certifications  Publications  Awards & Honors Career Moves at JVS 29 Winter Street Boston MA www.career-moves.org

THANK YOU! Alyson Weiss, Social Media Specialist at JVS Alyson Weiss Young Professional Outreach Coordinator & Social Media Specialist Career Moves—a division of JVS Linkedin.com/in/alysonweiss