1. Build Your Profile & Your Professional Brand Tuesday, February 24, 2015 12:00 – 1:00 p.m. Presenter: Alexandra Stephens Associate Director, Alumni Career Programs & Engagement Hiatt Career Center

2. Why LinkedIn? Build your online brand / establish professional credibility Stay connected, expand your network Research companies, careers, fields and people Search for jobs –Recruiters are looking for you, people like you

3. What We’ll Learn 1.Must-have profile sections 2.Recommendations vs. endorsements 3.Extra sections to set yourself apart 4.Other strategic considerations 5.Privacy settings

4. Profile Must-Haves Appropriate photo Attention-grabbing headline Professional summary Keyword-rich skills section Updated experience + education Resource: LinkedIn Profile Checklist (pdf) Article: How Freelancers Should Create LinkedIn Profiles Article (Forbes): 10 Buzzwords To Cut From Your LinkedIn Profile in 2015

5. Sample Headlines Traditional with Specialty: Corporate Transactional & Restructuring Attorney at XXXXX LLP | M&A | Bankruptcy | Finance | Start-Ups Mission Statement: Building Strategic Partnerships and Initiatives in Support of Education, Social Change and Economic Empowerment of Women Job Seeker: Corporate communications and public relations leader who engages audiences, builds relationships and drives results. Student: Public Health & Psychology Student and Aspiring Health Educator Entrepreneur: Co-Founder @ XXXXXXXX – Entrepreneur – Developer – Do’er

6. Recommendations vs. Endorsements What is the difference? Value-add? 2-way street Remember: You’re in control

7. Extra Sections Publishing platform / blog posts Publications, projects, certifications Groups, companies, causes Volunteer experience

8. Other Considerations Creating a custom URL Ordering your sections Formatting your summary, experience Adding multimedia (examples of your work)

9. Privacy Settings Activity Broadcasts: Do you want to notify your network? Profile Views: How curious are you? View Profile As: What do others see?

10. Questions?

11. Next Steps Fill out our satisfaction survey and let us know how we did Register for the follow-up webinar: LinkedIn 2.0: Expand Your Network Tuesday, March 10, 2015 12:00 – 1:00 p.m. EDT https://attendee.gotowebinar.com/register/2231605446815162626 https://attendee.gotowebinar.com/register/2231605446815162626 Join our Brandeis University Career Connections group on LinkedIn Brandeis undergraduate students and alumni: –Call (781) 736-3618 to schedule a free, 1-on-1 advising appointment with a Hiatt career counselor (in-person, phone, Skype)(781) 736-3618

12. Contact Me astephens@brandeis.eduastephens@brandeis.edu 781-736-3623 @AA_Stephens