1. It’s About Being Found
The Breakfast Club NJ
October 8, 2016

2. Why You Need To Be Found
First, because you are looking for a job. Second, because you want inbound marketing . Third, because the cards are stacked against you.

3. Why You Need To Be Found
Employers and recruiters prefer active job seekers
Those that are currently working
Google, LinkedIn and other social media are your new resume
Job seekers are practicing outmoded job-hunting skills
Fact: Thousands of job-seekers can’t fill thousands of vacancies
Most job-seekers gravitate to large companies – exactly where the competition is
LinkedIn is the premier business platform for job- seekers,…provided they are found.

4. If You Can’t Measure it, You Can’t Manage It

5. Two Reviewers Are Looking at You

6. A Recruiter’s View

7. A Recruiter’s Screen of Candidates

8. Align Your Profile With the Search Process
You must show up in the appropriate search result
You should show up higher than the other candidates
You need to stand out among the search results

9. Your LinkedIn Profile
Your Profile should be 100% "complete" (a.k.a. "All Star")

10. Your LinkedIn Profile
Your Profile should be 100% "complete" (a.k.a. "All Star")
Must have a picture

11. Excellent Pictures

12. Needs Some Improvement

13. Worse Than Terrible

14. Use the Right Keywords
Keywords are the search terms used by people to find what they want in a search engine, social network, or applicant tracking system.
Create a list of your competitors on LinkedIn based on their titles.
Perform thorough research on those keywords via Indeed Trends, Google Trends or Yahoo Trends.
Use the same common keywords on your profile

15. Compare Keywords via Indeed Trends

16. Compare Keywords via Indeed Trends

17. Align With the Sourcing Process

18. Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.

19. Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.
The Professional Headline accompanies your name and photo in your LinkedIn activities.

20. Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.
The Professional Headline accompanies your name and photo in your LinkedIn activities.
LinkedIn gives you 120 characters to use for your headline, use that space to market yourself.

21. A Good Headline

22. A Headline Sample (Magnified)

23. A Headline Sample

24. A Headline Sample (Magnified)

25. Not A Very Good Headline

26. Don’t Advertise Your Transition

27. Addressing Your Current Job
Use a Job Title That Matches Your Goal.
RN Nurse pursuing hospital work

28. Addressing Your Current Job
Use a Job Title That Matches Your Goal.
RN Nurse pursuing hospital work
Resist Using Non-Work as a Placeholder.
Don’t add volunteer, nonprofit, etc. as a current job.
Employers think you’re working for this organization.

29. Addressing Your Current Job
Use a Job Title That Matches Your Goal.
RN Nurse pursuing hospital work
Resist Using Non-Work as a Placeholder.
Don’t add volunteer, nonprofit, etc. as a current job.
Employers think you’re working for this organization.
Note Your Goals, Not Your Unemployment.
Point out your value to employers by adding skills and job title keywords to help define the type of role you’re pursuing.
Example: I offer a broad operations background, including Lean Six Sigma, team management, production supervision, and plant engineering skills

30. Current Position: A Good Example

31. Field Limits Headline 120 characters Summary 2,000 characters
Company Name characters
Position (Job) Title characters
Position Description 2,000 characters
Interests 1,000 characters

32. Are you ready for re-entering the job market?
A self-assessment tool can be downloaded by way of my LinkedIn profile
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Alex Freund
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